The success of both SEO and CRO depends upon multifaceted factors. A website is the most basic and foremost factor, when it comes to search engine optimization and conversion optimization. When the intensity of online competition is very high, a website performance optimization should be of utmost priority.
Even if your website creation is awesome and aesthetic, what ultimately you need is traffic! Your website design is positively correlated with your conversion optimization. A well designed website can be your powerful lead generator and your most natural mode of marketing.
At the time of website development, there are multiple parameters which need to be focused upon. However, to boost SEO and improve CRO, we strongly recommend you to consider these essentialities:
Let’s review best strategies for website optimization to boost SEO and improve CRO
Keep your content great and meet the required criteria of keywords
Your content should be great and keywords should be relevant. According to various researches, longer posts (over 1,000 words) tend to rank better. Google favors authoritative posts with 2,000+ words. However, just to meet the length criteria, do not feed your content with irrelevant matter and irrelevant keywords. If your content is written with bad grammar and spell errors, search engines will rank your page much lower regardless of your content length.
Tip: For right keywords research, use Google Adwords tool and the new Hummingbird update.
Keep your page load time fast
Page load speed is also a ranking factor for Google. In case, your page load time is slow, you should fix issues. Check the shared hosting server; if it is the reason behind your slow speed, consider switching to another service provider. Periodically, measure performance of the site speed and make required amendments. If you are using WordPress site, ensure to use minimum possible plugins.
Tip: An ideal page load time should be lesser than 2 seconds
Keep your design responsive
Most of the world has switched to mobile devices for online research. It is must for you to keep your website design responsive. It not only improves user experience but also keeps your website in line with Google recommendations. Responsive design is a key to boost SEO and improve CRO.
Keep your contact details straightforward
Any website visitor will first like to know where exactly your presence is. Your user should be able to find you in a single click. Your contact information should be displayed well and prominently. Ideally, you should place your contact details on your Home page or Landing page.
Keep your message as concise as possible
Your content should be precise, powerful, and perfect. There is no greater waste of words than in writing about subjects that no one cares about. Keep your landing page to the point with the most required information. Though it should be succinct, it has to be compelling. Incorporation of irrelevant and lots of content will make your visitor click on ‘back’ button.
Keep your calls-to action compelling and strong
Here comes the main portion! Keep your call to action (CTA) so strong that user gets tempted to act upon it. Remember, a conversion takes place when a visitor responds to your CTA. Your CTA button should have best possible colour, content, design, attractiveness, and placement.
Few most successful CTAs are:
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Though the given list of strategies is not exhaustive, they are MUST. It is the right time for you to audit your website design and ensure that is it optimized enough to boost SEO and improve CRO.
QL Tech is leading Web Design, Development & Digital Agency, located in Perth. We recognize website designing as a creative task that requires time, energy, and effort for flawless execution. Each and every strategy that we create is tailored to benefit either the website or the application that we have designed the same for.