There has always been an inclination on the significance of UX and mobile-based search results by Google. The chief focus of is on advancements in machine learning and artificial intelligence (AI). Preferences of search engines have a huge impact on SEO and SEO trends.
Let’s walk through what all trends that have so far marked significance in the year 2017. Keeping an eye on these trends and staying in line with the algorithm updates will make you prepare to amend your on hand SEO strategy in the latter half of 2017.
- Powerful content is getting more attention
SEO content is any content created with the goal of attracting search engine traffic.
Content is still king in SEO and it will remain as is in the upcoming years. You should optimize your content rather than optimize for keywords. Searchers are fed up with surfing the messed up content again and again. You should use the words in your content that your users use so that your reader can very well get engaged with your content. Your content should not be too crisp or too comprehensive; however, it should be succinct. Currently, content marketing is overflowing with scattered content, crisp as well as comprehensive. In the year 2017, optimised and powerful content is getting more attention and ultimately more traffic.
Refresh your old content and make it more relevant for your target audience.
- Video and image content is ruling
As compared to plain textual content, video and image content has an advantage of providing understandability in an easier manner. It isn’t very easy and straightforward for everyone to read technical content and grasp within seconds. However, if presented correctly, image content and video content can surely grab attention and it helps a user in getting the exact message. In the year 2016, websites that included videos had enjoyed nearly 88% more time by site visitors.
52% of marketers worldwide insist video content has best ROI.
Videos are flexible; it unquestionably adds value to your overall content. Even Google is going to give more importance to the content that will have images and/or videos. Stay updated and optimize your site in view of the search engine algorithm.
- Voice search is growing more and more
Based on a research conducted by Google, 41% of adults and 55% of teenagers perform at least one voice search per day.
In the last year 2016, voice search was one of the most prominent trends. Industry experts have agreed that voice search is even growing more and more this year, 2017. Customers are also preferring to speak in front of their mobile device rather than typing out. Popular platforms like Google Now, Siri, and Cortana are extensively used for voice searches.
Voice searches are widely used to call someone, ask for directions, and read out texts to help with homework.
Consider your website to optimize for voice search. For 2017 and ahead of, websites which most narrowly match the user’s query would be able to defeat their competitors by being the foremost source.
- Mobile friendly websites is ranking higher
Mobile searches have already surpassed desktop searches. Top of it, Google has also officially declared that non-mobile friendly sites will get penalized. In fact, many Google actions have symbolized that mobile should be marked as the default user experience. Google favours the websites which have switched over to AMPs. More and more brands are expected to take benefit of this option in 2017.
Apart from these top four trends, do not miss out to follow the most recent SEO trends of 2017. You can also checkout a detailed blog on: https://www.qltech.com.au/blog/. Buckle your seats for the ongoing trends and get a boost in rankings of your website as well as web traffic.