Month: June 2017

High demand for affordable SEO services in Perth

Day by day online world is expanding its foothold in each and every industry, each and every segment – be it commercial or non-commercial. However, big or small your business is, you must be having at least a website to demonstrate your online presence. And once you create a good, aesthetic and informative website providing details of your business, you tend to promote in on the internet.

You need the help of various social networks like Facebook, LinkedIn, Google plus, Twitter, Instagram, Pinterest, YouTube, and others. Open an account on all possible and relevant social media platforms and keep your profile active with relevant and consistent posts to spread awareness of your business in front of target audience.

affordable-SEO-services-in-perth

Do you think it is enough? No, simply not. You need to put in extra efforts to get listed your website on top of search engine page results. And for this, you need to have an SEO in place.

Demand of affordable SEO services in Perth

Due to the solid competition in the field of internet marketing, professional SEO services are gaining popularity among the companies at a global level. Each and every business will definitely want to get noticed for their offerings and affordability. Perth is also not behind in this race. According to recent stats of Government of Western Australia, by virtue of its population and role as the administrative centre for business and government, Perth dominates the Western Australian economy, despite the major mining, petroleum and agricultural export industries located elsewhere in the state.

Why businesses need SEO services in Perth?

It is obvious that any online business can boost its chances of sales and profits by directing traffic (both organic and paid) on its website. However, not all companies can always afford paid search traffic. It is costly! In addition, PPC results are though instant, they are for short-term. PPC can give you run time customers and boost your sales for specific time period, for which you have run your campaign.

However, to drive traffic organically is difficult and takes a good amount of time as well as patience. This is only possible by hiring a professional SEO company who provides SEO services at affordable rates. You need such companies since they hold expertise in search engine optimization.

How SEO services in Perth are proved as affordable?

Perth has a good amount of start-ups. And one of the biggest challenges faced by start-ups is the budget of digital marketing activities. Not all can afford PPC at the very first place. But of the companies can invest in data driven marketing i.e. SEO. The major reason behind the success of SEO services providing companies in Perth is the low operational cost.

Hiring a profession SEO company or a team for promoting your online business and optimising your website will eventually increase the visibility of your site on SERPs. You will start getting organic and real traffic. By hiring a professional SEO company for promotion of the website, clients can get the visibility of their site increased. SEO companies in Perth use several techniques, which include:

  • Database of a keyword rich content with a right placement of keywords
  • Optimization of meta tags
  • Optimization of H-tags
  • Quality link building
  • Excellent content creation

All these activities result in high ranking of the website on SERPs.  Most of the SEO companies in Perth also provide website designing and developing services along with entire digital marketing package.

Conclusion

SEO is, though slow, a consistent and dedicated process of optimization. It provides long-term results. Once you are in top of SERPs, though your keyword ranking fluctuates, you will not slide down to the bottom on SERPs. This is the biggest benefit of SEO over PPC. Apart from this, the return on investment is accelerated and long-term position in the search engine is gained.

Without SEO, your website existence is of no use. Similarly, without website visitors, your online presence is of no use. So, you definitely need SEO services.

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Content marketing trends that are ruling the year 2017

In the world of digital marketing, content marketing and SEO are the two most significant elements. Both the activities act as a backbone to each other. SEO is incomplete without content marketing and vice-versa. Lot many articles have focused on SEO Trends of 2017. In this article, let us talk about the content marketing trends that are ruling the year 2017.

content marketing agency perth

Most prominent content marketing trends

Content marketing is not a new phenomenon; however, in this fast-paced contemporary world, it has gained much more importance. Certain trends have continued same as the past year and new have emerged which are predictably going to stay for years and years.

1. Personalized content experiences

Personalization here means attention on one-to-one.

survey by Forrester revealed that 92% of marketers said that interest in personalization had increased in their companies.

Personalization largely depends upon the data you have. You should know more about your customers to provide them personal touch. If you know them by their names, emails or company URLs, you can send them more personalized emails. You can gather such data by offering freebies like an ebook. On downloading this ebook, they will fill out all the necessary details which you want. Accordingly, you can build your database and can start a lead nurturing campaign.

2. User generated content

According to a research, 85% of the people have trust in the content generated by other users.

Nowadays, all content marketers are highly focused to incorporate user-generated content in their digital marketing campaigns as part of their content marketing strategy.

User generated content is essentially any content created by unpaid contributors.

                                                                                                                                              -Curata

Such action has so far helped them in many ways. Few of the benefits comprise of: strengthening brand/customer relationships, building SEO value, intensifying social reach and increasing followers on social networks, building customer trust, increasing sales, and boosting brand authenticity. As a conclusion, user generated content is more trusted over brand created content.

3. More creative with the format of content

Gone are the days when people used to read plain and bland content. This is fast-paced world; nobody actually has a time to read even long emails. More and more focus is emphasized on variety of content like visual content and voice content. Content marketers are trying numerous varied formats including Infographics, videos, webinars, and others for story telling to their target audience.

According to a CMI research, 65% of senior marketers believe visual content is a core means for transmitting the brand’s story.

4. More focus on value by considering length

As discussed in the earlier point, none really likes plain textual content. Content should be enough pleasing to eyes. Other than visual content, one more focus has been brought into limelight i.e. long-form blogs composed of lots of headings, sub-headings, images and important statistics. This not only provides them value but also help your SEO. Such sort of content will make your visitor stay on your site for little longer time.

Closing thoughts on content marketing trends

These are not the end of trends list. There are many more trends in practice. However, we have curated the most prominent trends for you. Incorporating these content marketing trends will surely boost your SEO and increase your brand value. Remember, as Lee Odden has said, content is not just king, its kingdom.