In the world of digital marketing, content marketing and SEO are the two most significant elements. Both the activities act as a backbone to each other. SEO is incomplete without content marketing and vice-versa. Lot many articles have focused on SEO Trends of 2017. In this article, let us talk about the content marketing trends that are ruling the year 2017.
Most prominent content marketing trends
Content marketing is not a new phenomenon; however, in this fast-paced contemporary world, it has gained much more importance. Certain trends have continued same as the past year and new have emerged which are predictably going to stay for years and years.
1. Personalized content experiences
Personalization here means attention on one-to-one.
A survey by Forrester revealed that 92% of marketers said that interest in personalization had increased in their companies.
Personalization largely depends upon the data you have. You should know more about your customers to provide them personal touch. If you know them by their names, emails or company URLs, you can send them more personalized emails. You can gather such data by offering freebies like an ebook. On downloading this ebook, they will fill out all the necessary details which you want. Accordingly, you can build your database and can start a lead nurturing campaign.
2. User generated content
According to a research, 85% of the people have trust in the content generated by other users.
Nowadays, all content marketers are highly focused to incorporate user-generated content in their digital marketing campaigns as part of their content marketing strategy.
User generated content is essentially any content created by unpaid contributors.
Such action has so far helped them in many ways. Few of the benefits comprise of: strengthening brand/customer relationships, building SEO value, intensifying social reach and increasing followers on social networks, building customer trust, increasing sales, and boosting brand authenticity. As a conclusion, user generated content is more trusted over brand created content.
3. More creative with the format of content
Gone are the days when people used to read plain and bland content. This is fast-paced world; nobody actually has a time to read even long emails. More and more focus is emphasized on variety of content like visual content and voice content. Content marketers are trying numerous varied formats including Infographics, videos, webinars, and others for story telling to their target audience.
According to a CMI research, 65% of senior marketers believe visual content is a core means for transmitting the brand’s story.
4. More focus on value by considering length
As discussed in the earlier point, none really likes plain textual content. Content should be enough pleasing to eyes. Other than visual content, one more focus has been brought into limelight i.e. long-form blogs composed of lots of headings, sub-headings, images and important statistics. This not only provides them value but also help your SEO. Such sort of content will make your visitor stay on your site for little longer time.
Closing thoughts on content marketing trends
These are not the end of trends list. There are many more trends in practice. However, we have curated the most prominent trends for you. Incorporating these content marketing trends will surely boost your SEO and increase your brand value. Remember, as Lee Odden has said, content is not just king, its kingdom.