Marketing

Digital marketing trends that will change the face of social media

Digital marketing is a constantly evolving field. Each day lot many discoveries and researches happen. Daily new things pop up and adds something new and exciting element to your existing digital marketing strategies. Evolution in digital marketing trends takes place like a wildfire that change the entire existing scenario into something completely different picture.

We are also a digital marketing agency based in Perth. And we are also not an exception here; we have to keep making changes in strategies to stay updated with the latest trends. In this article, let us focus on how changing and evolving digital marketing trends can have impact on the way social media works for search marketers.

Here we present the Top 5 digital marketing trends that will change social media:

Digital Marketing Trends that will Change Social Media

1. Increasing fever of video content

Let us imagine an advertisement of garments, a plain textual format advertisement in newspaper and the same advertisement in the form of audio and video on television – which one will you like more? The answer is obvious – you will surely like and understand more the advertisement which is in audio-video format. Likewise, all brands are now focusing on video content. It is one of the most anticipated SEO trends for the year 2017 and beyond. This will also impact social media marketers and their strategies. There will be more focus on Instagram stories, Facebook LIVE, and Snapchat stories considering the importance of video content.

2. Booming mobile advertisements

The entire world is moving to mobile from desktop. Mobile devices are booming. All online businesses are taking care of responsive website designs that can be well operated from mobiles.  According to Forbes, “the effectiveness of mobile video content and advertising is set to reach new heights in the year ahead—particularly now that mobile video is also rising up to take a central role in influencing and enhancing the purchasing process.”

3. Rising usage of mobile messaging apps

To grab the advantage of mobile marketing, marketers are taking huge benefits of mobile messaging apps. It being convenient to access from any place and at any time, there are higher chances of conversions. Mobile messaging apps like Facebook Messenger, WeChat, WhatsApp, Viber, and Google Hangouts are used by social media marketers these days. And, this usage is going to increase in the near future.

4. Changing market place for buyers – Social Media eCommerce

As mentioned in the above point, traditional market places are rapidly replaced by social media ecommerce and online sites. People have more preferences of online shopping or offline shopping.  Even prior to making any purchase decision, most of the people prefer to surf online world (including Facebook, Instagram, Pinterest, Twitter and Google Plus) to check reviews and experiences shared by other users.

5. Others – Virtual reality, Short life Content, and Shift towards Instagram platform

Virtual reality (VR) paves new way for marketers. It allows experiencing and feeling a product/service, theme or scenario without any sort of direct physical impact. Online marketers can dig huge opportunities with the help of VR since it can improve consumer engagement experiences.

In addition, along with growing attraction of Snapchat stories, Facebook LIVE and Instagram stories, there will be a trend of short life content which will disappear after a certain time on achievement of its content marketing goal. Not just visual content, but it might also apply to textual content.

Last but not the least, an interesting shift has been experienced and that is a gradual switch from Snapchat platform to Instagram platform. This will also pushes major brands to shift their focus towards growing social media platform.

Closing thoughts

There are some interesting statistics fetched from most popular articles. Have a look at few eye-grabbing social media marketing statistics:

  • A report on TechCrunch found that Snapchat Stories view counts dipped by 15-40 percent after Instagram Stories launched, and posting volume declined as well.
  • As per Verge, there are approx 11,000 active Facebook Messenger Bots and over 300 million people actively use audio video calling features on Facebook Messenger.
  • As per IAMwire, 31% of online shoppers responded they are using social media specifically to look for new products to purchase
  • As per Shopify, an average of 85% of all orders from social media comes from Facebook
  • WhatsApp has a 70% opening rate that implies you are almost guaranteed exposure of your message if your customer is in your WhatsApp list.
  • 78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014)
  • 20% of search queries on Google’s mobile app and on Android devices are voice searches. (Search Engine Land, 2016)
  • 72% of marketers say relevant content creation was the most effective SEO tactic. (Ascend2, 2015).

The entire above numbers cumulatively suggests that changing digital marketing trends are going to have thrilling impact on your social media marketing.

Content marketing trends that are ruling the year 2017

In the world of digital marketing, content marketing and SEO are the two most significant elements. Both the activities act as a backbone to each other. SEO is incomplete without content marketing and vice-versa. Lot many articles have focused on SEO Trends of 2017. In this article, let us talk about the content marketing trends that are ruling the year 2017.

content marketing agency perth

Most prominent content marketing trends

Content marketing is not a new phenomenon; however, in this fast-paced contemporary world, it has gained much more importance. Certain trends have continued same as the past year and new have emerged which are predictably going to stay for years and years.

1. Personalized content experiences

Personalization here means attention on one-to-one.

survey by Forrester revealed that 92% of marketers said that interest in personalization had increased in their companies.

Personalization largely depends upon the data you have. You should know more about your customers to provide them personal touch. If you know them by their names, emails or company URLs, you can send them more personalized emails. You can gather such data by offering freebies like an ebook. On downloading this ebook, they will fill out all the necessary details which you want. Accordingly, you can build your database and can start a lead nurturing campaign.

2. User generated content

According to a research, 85% of the people have trust in the content generated by other users.

Nowadays, all content marketers are highly focused to incorporate user-generated content in their digital marketing campaigns as part of their content marketing strategy.

User generated content is essentially any content created by unpaid contributors.

                                                                                                                                              -Curata

Such action has so far helped them in many ways. Few of the benefits comprise of: strengthening brand/customer relationships, building SEO value, intensifying social reach and increasing followers on social networks, building customer trust, increasing sales, and boosting brand authenticity. As a conclusion, user generated content is more trusted over brand created content.

3. More creative with the format of content

Gone are the days when people used to read plain and bland content. This is fast-paced world; nobody actually has a time to read even long emails. More and more focus is emphasized on variety of content like visual content and voice content. Content marketers are trying numerous varied formats including Infographics, videos, webinars, and others for story telling to their target audience.

According to a CMI research, 65% of senior marketers believe visual content is a core means for transmitting the brand’s story.

4. More focus on value by considering length

As discussed in the earlier point, none really likes plain textual content. Content should be enough pleasing to eyes. Other than visual content, one more focus has been brought into limelight i.e. long-form blogs composed of lots of headings, sub-headings, images and important statistics. This not only provides them value but also help your SEO. Such sort of content will make your visitor stay on your site for little longer time.

Closing thoughts on content marketing trends

These are not the end of trends list. There are many more trends in practice. However, we have curated the most prominent trends for you. Incorporating these content marketing trends will surely boost your SEO and increase your brand value. Remember, as Lee Odden has said, content is not just king, its kingdom.

 

Is Email Marketing still a part of success strategy?

We have various options to strengthen our digital marketing. To name a few, search marketing, social media marketing, mobile marketing, and so on. However, if any wonders do we need email marketing, the answer is YES! It can still make a difference in your overall marketing campaign.

Research says that more than 50% of the users access their emails on mobile devices. On the other hand, the bitter truth is more than 50% of the subscribers ‘lists are usually inactive; they just don’t pay attention to the emails which they feel are not worth their time.

However, they should not be ignored at all; they are still beneficial and advisable since:

  • Emails provide access to powerful and vast data
  • Emails have a longer life span
  • Emails have a capacity to drive higher engagement and higher returns. According to ExactTarget, email marketing has an ROI of 4,300%.
  • Emails possess potential to build customer retention and customer royalty

57% of the Internet users are more likely to purchase a product / service after getting a marketing email.

Among all other marketing tools, email marketing is not only affordable but also effective to improve brand association, leads, and get in customers. However, it does not mean that you should straight away send emails to your subscribers. Your emails you send should be impressive and full of conversion-optimized communication.

Did you know: Monday emails generate the most revenue per email?

There is not any difficult or tricky thing when it comes to your email marketing campaign. We are here providing with the tips to achieve grand success in generating leads with email marketing. For sure, you might know these tips, but probably you are ignoring them unconsciously.

  1. Keep your email to the point and engaging. Don’t load it with unnecessary and distracting information.
  2. Provide your subscribers a strong reason to read your email. Pay special attention to the subject line.
  3. Ensure consistency in delivering emails. If your strategy is to send out an email each Tuesday, do follow it strictly. Over the period of a time, your subscriber gets used to read your content and in the case of any miss, he may approach you.
  4. Don’t send too many links in one email. Even if they all are kind of CTAs, too many links will simply distract the reader and sometimes even annoys enough that he may even opt to unsubscribe you.
  5. Avoid sales pitch – this is the must! Your content should be presented in such a way that helps you generate leads without making you look like a salesperson.
  6. Always respond to your readers, never miss to thank them. Behind the mind, never divert from your elementary goal of converting a lead to a customer.

Ensure you opt for the perfect email marketing campaign for assured digital marketing success. Explore the best possible ways to generate leads from both your emails and landing page efforts. This success formula applies to both small businesses and big businesses.

QL Tech is leading Web Design, Development & Digital Agency, located in Perth. We recognize marketing as a conventional method that requires time, energy, and effort for flawless execution. Each and every strategy that we create is tailored to benefit either the website or the application that we have designed the same for.