seo services

Digital marketing trends that will change the face of social media

Digital marketing is a constantly evolving field. Each day lot many discoveries and researches happen. Daily new things pop up and adds something new and exciting element to your existing digital marketing strategies. Evolution in digital marketing trends takes place like a wildfire that change the entire existing scenario into something completely different picture.

We are also a digital marketing agency based in Perth. And we are also not an exception here; we have to keep making changes in strategies to stay updated with the latest trends. In this article, let us focus on how changing and evolving digital marketing trends can have impact on the way social media works for search marketers.

Here we present the Top 5 digital marketing trends that will change social media:

Digital Marketing Trends that will Change Social Media

1. Increasing fever of video content

Let us imagine an advertisement of garments, a plain textual format advertisement in newspaper and the same advertisement in the form of audio and video on television – which one will you like more? The answer is obvious – you will surely like and understand more the advertisement which is in audio-video format. Likewise, all brands are now focusing on video content. It is one of the most anticipated SEO trends for the year 2017 and beyond. This will also impact social media marketers and their strategies. There will be more focus on Instagram stories, Facebook LIVE, and Snapchat stories considering the importance of video content.

2. Booming mobile advertisements

The entire world is moving to mobile from desktop. Mobile devices are booming. All online businesses are taking care of responsive website designs that can be well operated from mobiles.  According to Forbes, “the effectiveness of mobile video content and advertising is set to reach new heights in the year ahead—particularly now that mobile video is also rising up to take a central role in influencing and enhancing the purchasing process.”

3. Rising usage of mobile messaging apps

To grab the advantage of mobile marketing, marketers are taking huge benefits of mobile messaging apps. It being convenient to access from any place and at any time, there are higher chances of conversions. Mobile messaging apps like Facebook Messenger, WeChat, WhatsApp, Viber, and Google Hangouts are used by social media marketers these days. And, this usage is going to increase in the near future.

4. Changing market place for buyers – Social Media eCommerce

As mentioned in the above point, traditional market places are rapidly replaced by social media ecommerce and online sites. People have more preferences of online shopping or offline shopping.  Even prior to making any purchase decision, most of the people prefer to surf online world (including Facebook, Instagram, Pinterest, Twitter and Google Plus) to check reviews and experiences shared by other users.

5. Others – Virtual reality, Short life Content, and Shift towards Instagram platform

Virtual reality (VR) paves new way for marketers. It allows experiencing and feeling a product/service, theme or scenario without any sort of direct physical impact. Online marketers can dig huge opportunities with the help of VR since it can improve consumer engagement experiences.

In addition, along with growing attraction of Snapchat stories, Facebook LIVE and Instagram stories, there will be a trend of short life content which will disappear after a certain time on achievement of its content marketing goal. Not just visual content, but it might also apply to textual content.

Last but not the least, an interesting shift has been experienced and that is a gradual switch from Snapchat platform to Instagram platform. This will also pushes major brands to shift their focus towards growing social media platform.

Closing thoughts

There are some interesting statistics fetched from most popular articles. Have a look at few eye-grabbing social media marketing statistics:

  • A report on TechCrunch found that Snapchat Stories view counts dipped by 15-40 percent after Instagram Stories launched, and posting volume declined as well.
  • As per Verge, there are approx 11,000 active Facebook Messenger Bots and over 300 million people actively use audio video calling features on Facebook Messenger.
  • As per IAMwire, 31% of online shoppers responded they are using social media specifically to look for new products to purchase
  • As per Shopify, an average of 85% of all orders from social media comes from Facebook
  • WhatsApp has a 70% opening rate that implies you are almost guaranteed exposure of your message if your customer is in your WhatsApp list.
  • 78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014)
  • 20% of search queries on Google’s mobile app and on Android devices are voice searches. (Search Engine Land, 2016)
  • 72% of marketers say relevant content creation was the most effective SEO tactic. (Ascend2, 2015).

The entire above numbers cumulatively suggests that changing digital marketing trends are going to have thrilling impact on your social media marketing.

High demand for affordable SEO services in Perth

Day by day online world is expanding its foothold in each and every industry, each and every segment – be it commercial or non-commercial. However, big or small your business is, you must be having at least a website to demonstrate your online presence. And once you create a good, aesthetic and informative website providing details of your business, you tend to promote in on the internet.

You need the help of various social networks like Facebook, LinkedIn, Google plus, Twitter, Instagram, Pinterest, YouTube, and others. Open an account on all possible and relevant social media platforms and keep your profile active with relevant and consistent posts to spread awareness of your business in front of target audience.

affordable-SEO-services-in-perth

Do you think it is enough? No, simply not. You need to put in extra efforts to get listed your website on top of search engine page results. And for this, you need to have an SEO in place.

Demand of affordable SEO services in Perth

Due to the solid competition in the field of internet marketing, professional SEO services are gaining popularity among the companies at a global level. Each and every business will definitely want to get noticed for their offerings and affordability. Perth is also not behind in this race. According to recent stats of Government of Western Australia, by virtue of its population and role as the administrative centre for business and government, Perth dominates the Western Australian economy, despite the major mining, petroleum and agricultural export industries located elsewhere in the state.

Why businesses need SEO services in Perth?

It is obvious that any online business can boost its chances of sales and profits by directing traffic (both organic and paid) on its website. However, not all companies can always afford paid search traffic. It is costly! In addition, PPC results are though instant, they are for short-term. PPC can give you run time customers and boost your sales for specific time period, for which you have run your campaign.

However, to drive traffic organically is difficult and takes a good amount of time as well as patience. This is only possible by hiring a professional SEO company who provides SEO services at affordable rates. You need such companies since they hold expertise in search engine optimization.

How SEO services in Perth are proved as affordable?

Perth has a good amount of start-ups. And one of the biggest challenges faced by start-ups is the budget of digital marketing activities. Not all can afford PPC at the very first place. But of the companies can invest in data driven marketing i.e. SEO. The major reason behind the success of SEO services providing companies in Perth is the low operational cost.

Hiring a profession SEO company or a team for promoting your online business and optimising your website will eventually increase the visibility of your site on SERPs. You will start getting organic and real traffic. By hiring a professional SEO company for promotion of the website, clients can get the visibility of their site increased. SEO companies in Perth use several techniques, which include:

  • Database of a keyword rich content with a right placement of keywords
  • Optimization of meta tags
  • Optimization of H-tags
  • Quality link building
  • Excellent content creation

All these activities result in high ranking of the website on SERPs.  Most of the SEO companies in Perth also provide website designing and developing services along with entire digital marketing package.

Conclusion

SEO is, though slow, a consistent and dedicated process of optimization. It provides long-term results. Once you are in top of SERPs, though your keyword ranking fluctuates, you will not slide down to the bottom on SERPs. This is the biggest benefit of SEO over PPC. Apart from this, the return on investment is accelerated and long-term position in the search engine is gained.

Without SEO, your website existence is of no use. Similarly, without website visitors, your online presence is of no use. So, you definitely need SEO services.

Booming SEO Trends In the year 2017

There has always been an inclination on the significance of UX and mobile-based search results by Google. The chief focus of is on advancements in machine learning and artificial intelligence (AI). Preferences of search engines have a huge impact on SEO and SEO trends.

Let’s walk through what all trends that have so far marked significance in the year 2017. Keeping an eye on these trends and staying in line with the algorithm updates will make you prepare to amend your on hand SEO strategy in the latter half of 2017.

  1. Powerful content is getting more attention

SEO content is any content created with the goal of attracting search engine traffic.
Wordstream

Content is still king in SEO and it will remain as is in the upcoming years. You should optimize your content rather than optimize for keywords. Searchers are fed up with surfing the messed up content again and again. You should use the words in your content that your users use so that your reader can very well get engaged with your content. Your content should not be too crisp or too comprehensive; however, it should be succinct. Currently, content marketing is overflowing with scattered content, crisp as well as comprehensive. In the year 2017, optimised and powerful content is getting more attention and ultimately more traffic.

Refresh your old content and make it more relevant for your target audience.

  1. Video and image content is ruling

Video-and-visual-content-in-seo

As compared to plain textual content, video and image content has an advantage of providing understandability in an easier manner. It isn’t very easy and straightforward for everyone to read technical content and grasp within seconds. However, if presented correctly, image content and video content can surely grab attention and it helps a user in getting the exact message. In the year 2016, websites that included videos had enjoyed nearly 88% more time by site visitors.

52% of marketers worldwide insist video content has best ROI.
Adobe research

Videos are flexible; it unquestionably adds value to your overall content. Even Google is going to give more importance to the content that will have images and/or videos. Stay updated and optimize your site in view of the search engine algorithm.

  1. Voice search is growing more and more

how-to-optimize-text-for-voice-search

Based on a research conducted by Google, 41% of adults and 55% of teenagers perform at least one voice search per day.

In the last year 2016, voice search was one of the most prominent trends. Industry experts have agreed that voice search is even growing more and more this year, 2017. Customers are also preferring to speak in front of their mobile device rather than typing out. Popular platforms like Google Now, Siri, and Cortana are extensively used for voice searches.

Voice searches are widely used to call someone, ask for directions, and read out texts to help with homework.

Uses of Voice call - SEO Trends in 2017

Consider your website to optimize for voice search. For 2017 and ahead of, websites which most narrowly match the user’s query would be able to defeat their competitors by being the foremost source.

  1. Mobile friendly websites is ranking higher

Mobile searches have already surpassed desktop searches. Top of it, Google has also officially declared that non-mobile friendly sites will get penalized. In fact, many Google actions have symbolized that mobile should be marked as the default user experience. Google favours the websites which have switched over to AMPs. More and more brands are expected to take benefit of this option in 2017.

Apart from these top four trends, do not miss out to follow the most recent SEO trends of 2017. You can also checkout a detailed blog on: https://www.qltech.com.au/blog/. Buckle your seats for the ongoing trends and get a boost in rankings of your website as well as web traffic.

Best SEO Agency in australia

Long Time Result Driven SEO Services by Qltech Perth

Qltech is a Top awarded SEO agency and we specialize in helping companies grow significantly using digital marketing to generate more leads and convert more opportunities.

top-seo-agency-qltech

Long Time result oriented it implies that an outcome which remains at a level for a long time and constantly growing up and up. Consequently, we trust that our SEO Services meet the criteria as by Google and other Search engines. Our digital marketing strategies are intended to accomplish quantifiable outcomes

We offer the most result driven SEO and these are some underneath reasons we trust you will be glad working with us.

1.     Continue Growing up results:

We stand at a level in the SEO services that we can guarantee the results. If we don’t improve your rankings and traffic as we stated, we’ll refund you your amount

We are the only SEO Company in Perth to back our service with this guarantee. We are certain of what we can achieve for your rankings and our ability to optimize your website to appear on page one of the search engines with improved traffic and rankings. Should your site not achieve this for any reason then we will continue to work on the SEO until it does.

2.     Legal SEO

google-white-hat-seo-techniques-by-qltech

We just take part in Ethical Business practices and this applies particularly to SEO. There are numerous amateurish practices that have been utilized as a part of SEO yet just prompt to your site being dropped from web crawlers comes about. We ensure just top quality “White Hat” systems that will enhance you’re positioning in the long haul and keep it there.

3.     Conversion Recommendation

We never stop by doing only SEO but a time of time, we give the recommendation report by which you can convert your leads into clients.

4.     Performance Based SEO

Our services are Performance Based with no lock in contracts. Converse with us about your SEO necessities and we will be satisfied to give a complimentary survey of your site and a commitment-free quote.

5.     Monthly Work and Progress Reports

It is not simply enough to just do the work, our policy is to also keep the client informed along the way so that you can a) see what we’ve been doing 2) track the progress of the keywords we are targeting. Each and every month we will send you full work reports explaining in detail what links we have built and where you could see them. You will also see what on page work we have done, whether it’s posting on your blog, or properly configuring yours on page SEO.

6.     No Hidden Costs

no-hidden-cost-by-qltech-servicesOur pricing is straight forward with no hidden costs. All work required to give you top rankings is included in our packages.  We never ask for extra money which we can give you in written.

 

7.     Affordable Plans

Our SEO Services plans are affordable and manage in a way that everyone can get through this.

pricing-of-the-seo-services-by-qltech

We offer various amount submissions types in a different manner like as, full payment, Monthly plan, yearly plan, Hourly plan etc.

8.     With SEO Services

In our Services not only on page, off page included but we also offer in it as Competitor Analysis, Content marketing, Organic research etc.

About Author: This article is written by Raj. He is CEO& Founder of QL Tech, Located in Perth, Australia, QL Tech is one of the best companies that offer unique Web Development & Digital Marketing Services by the virtue of its dedicated professionals. Our professionals are extremely proficient in offering Digital Marketing Services. Find Raj on: Facebook | LinkedinTwitter

 

SEO Services : It’s all about Small Business

 What is SEO Services?

best seo services

An SEO encouragement provider utilizes the practice of search engine optimization to addition the number of visitors to a Web site by obtaining high-ranking placements in the search results page of search engines (SERP). Typically, an involve will hire a new services provider to add occurring its organic Google search results.

Is It Necessary For Website?

The SEO help comes as soon as a lot of advance which enormously strikes the try for the potential clients and customers.

If you retain a website, there is really no beatific-natured excuse not to use Site SEO Analysis. The worst event that can happen is that our search engine optimization analysis tells you that you have already perfectly optimized your website, which in approach might put a smile going almost for your outlook. If we impression room for have an effect on ahead, you can utilize our recommendations to greater than before optimize the web page for search engines. Greater optimization usually leads to well ahead rankings in the search results, which is with likely to put a smile roughly your point. With that logic, using Site SEO Analysis cannot without help to the front you rank higher in the search results, but it can moreover put a smile regarding your twist and a desirability of function a props you’re in the back.

SEO Services types:

types of seo services

There are two sections of search results a props search engines, namely, organic and paid. Paid are ads upon Google for which companies pay to Google and organic results are natural results which appear at the peak upon the basis of relevancy. Paid listing is a curt term mannerism of getting leads, whereas applying right strategies in organic leads can manage to pay for us long-term results. We optimize organic leads by focusing upon the type of fan searches, namely, Informational, Navigational, and Transaction.

Affordable SEO Consulting Services:

affordable-seo-consulting-services

Qltech is a pioneer when it comes to providing quality Internet Marketing and SEO Services in Australia. We believe in ethical and white hat approach which might take a bit longer time to rank a website to the top page of Google but once a website reaches there, it sustains at the top position for longer time. Our approach also helps to avoid penalties by major Google algorithmic updates like Panda and Penguin. We are not like any other SEO company who cons you by saying that they will deliver results within one month but you ended up paying for getting your website spammed and penalized by Google. We build SEO strategies strictly according to Google Webmaster Guidelines.

How Much Should You Spend On SEO Services?

amount of spending money on choosing seo services

An SEO promote provider utilizes the practice of search engine optimization to exaggeration the number of visitors to a Web site by obtaining high-ranking placements in the search results page of search engines (SERP). Typically, a matter will employ a facilitate provider to cumulative its organic Google search result listings. So its depends in report to speaking you what amount of you hurting to spend around that.

Strategy:

Having a peak place in search results in acquit you competitive scenario is not easy at all. For occupying severity search engine rankings for your website, you have to make known you will upon gone search engines furthermore your competitors, as the search engines have made this task more hard because they bring accessory sudden updates in version to become dated to times and as their updates appear, many zenith ranking websites vanish, even if many websites from the last pages of search results come at the summit in search results. Offering discharge faithfulness based SEO facilities in these circumstances is not possible for most of the SEO companies, but because of tremendous nimbleness even in such period subsequent to concerning all SEO project Ranking By SEO India dares to assign you show based Best SEO facilities.

We are here to Help you!

contact us for the seo services

Do you want to be more visible on search engines? We can help you do that. From our content writers to our SEO technical markup specialists, developers and strategists it’s what we do every day. We are picky about who we work with because we want to be sure that your investment in our services will give you significant results Contact us now to see what we can do for you.

How to decide on Efficient and Affordable SEO services

Everybody many people today are seeking affordable seo services. From small business to global corporations, those companies need SEO so as to grow and connect with customers on the web. It really is factual that large companies are more likely to invest a bundle with their SEO strategies- in spite of everything, they are what drive traffic therefore to their site as well as their positive online reputation.
affordable-seo-services

Many larger corporations individual custom SEO team solely focused on website promotion services and developing website seo techniques. Unfortunately, small enterprises simply not have the funds to get the highest quality in-house Search engine optimization. But that does not imply they can’t purchase a professional and affordable seo package with regards to company.

Affordable Versus Cheap

About the most important things to recollect about affordable seo services would be that ‘affordable’ shouldn’t mean ‘cheap.’ There is no answer why you wonrrrt have competent and professional Internet marketing services at budget prices. The secret to success is to look in the evening the top of what many SEO companies say they can offer. Including, several SEO specialists may state they can offer dirt-cheap pricing for something they broadly refer to as ‘seo services.’

But what does ‘SEO services’ mean?

Website seo techniques and services are changing regularly. Should you the, quit be offering you strategies to maintain the latest developments? Or would they be offering you weak, do-it-yourself techniques that will not be very helpful? You need to be clear about exactly what type of service they have and exactly how it can benefit your business.

This raises another significant benefit of part of SEO. Lots of people despair of ever finding affordable seo services and select to simply achieve it themselves. It’s true that it’s easy to read about basic SEO techniques. But the strategies aren’t intending to drastically enhance your search engine results positioning or attract targeted visitors coming to your website. SEO is definitely an complicated field, with brand-new developments happening every day. Eating possible to learn SEO yourself, it takes time and effort which could be utilized other areas of your small business development. Hiring an SEO expert team is actually a simpler solution over time.

Things to consider

Require affordable seo services, go with companies with many experience of search engine marketing and on the internet reputation management. An experienced company can provide solutions within the areas of web 2 optimization and marketing, website development and maintenance, as well as content development. Additionally it is better to look for certified companies that generally offer case studies of their past projects.

Affordable SEO services ordinarily are not a hopeless dream- they are a that are able to provide impelling and professional solutions for your own website needs. The proper of Search engine optimization company delivers optimum SEO strategies which might be well-suited as to the your internet business is required to generate a mark over the internet.

You could find affordable seo services, as long as you know what ? to think about. A quality Search engine optimization firm should provide different SEO techniques, including website promotion services.