Social Media Marketing

7 SEO tips for better Google Image search results

The present day SEO has been on a roller coaster ride. From the enthralling excitement to the utmost fear; this field is full of varied experiences. Being a digital marketer, you have to play the game carefully in order to gain maximum.

Choice of Image

This field is undergoing a change. One has to observe clearly and follow smart tactics in order to gain maximum out of SEO practices.

Well,

Talking about SEO in a nutshell – it includes content and that too optimized one. Be it text, image, gif or anything, it has to be according to the SEO guidelines. You might be surprised to know that:

Google Image Search is one of the prominent search criteria that searchers use to search for the content they are looking for.

We have come up with some of the SEO tips for Google Image Search Results. Here you go:

1. Choice of image

While including image to your content, you should take care of the quality of your images. Images look more appealing than the text.

Also, finding the right type of image for your content is vital. Nowadays, a lot of online platforms are there where you can find your taste.

Therefore, adding quality image will increase product or service ranking on search engine results page.

2. Optimize chosen images for the web

We all are aware that large-sized image overloads web page, thereby increasing the loading time of the page. Are you thinking of compromising with the quality of the image by reducing the size? Don’t do this. There are a lot of online image resize tools available.  You can easily reduce the size of the images without compromising on the quality.

You can also use file format converters to reduce the size of the images. For example, JPEG format to PNG format. JPEG format is heavier than PNG format. It is recommended most of the time to use the images in PNG format. Some of the tools that can be used are TinyPNG, CompressJPEG, etc.

2. Informative names of image

When you download an image from your camera, give a new, descriptive name to your downloaded image.

Informative names of image

For example, the above image could be named as: IMG_ RoseBlossom_2017_01.

When search engine will crawl the image, it will include the description of the image while indexing the website.

3. Use of Alt text

Alt text, short form for alternative text, is used to highlight the identity of an image when the mouse cursor is hovered over it. It shows the text to all users when there is problem rendering the image. It is also very helpful for screen readers who help the visually impaired to navigate the web.  Also, in the alt text you can add brief description of what the picture is about.

Well, you can add other properties to your image; but alt text is enough to rank better in the SERPs.

4. Segregate thumbnails and main images:

As preferred, the thumbnails have to be possibly very small in order to reduce the page loading time. You have to compress the images to be used as thumbnails. In doing so, you might have to sacrifice a little bit of picture quality to ensure increased speed. You can make use of online picture editing tools like Pixlr, PicMonkey etc. which can do most of the things that Photoshop can do.

5. Image sitemaps:

A sitemap consist of list of pages that are accessible to crawlers or users. Google encourages using image sitemaps. This gives the search engine required information about your image that is available on your website. Also, it allows search engines to find even those images loaded by JavaScript code like in slider galleries.

6. Social media integration:

Social media plays a vital role in the overall SEO process. Therefore, you should integrate your images to social media platforms. The handiest way is to add social media buttons to your website. Also, you can use the image sharing platforms like Pinterest and ask your users to share your images.

Further, you can use ImageSharer by SumoME. It allows visitors to share the images on your site and give link back to you.

Over to you

I hope you found the above tips really helpful for better Google Image search results. search engine results page.

I would like you to share your views in the comments below.

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Digital marketing trends that will change the face of social media

Digital marketing is a constantly evolving field. Each day lot many discoveries and researches happen. Daily new things pop up and adds something new and exciting element to your existing digital marketing strategies. Evolution in digital marketing trends takes place like a wildfire that change the entire existing scenario into something completely different picture.

We are also a digital marketing agency based in Perth. And we are also not an exception here; we have to keep making changes in strategies to stay updated with the latest trends. In this article, let us focus on how changing and evolving digital marketing trends can have impact on the way social media works for search marketers.

Here we present the Top 5 digital marketing trends that will change social media:

Digital Marketing Trends that will Change Social Media

1. Increasing fever of video content

Let us imagine an advertisement of garments, a plain textual format advertisement in newspaper and the same advertisement in the form of audio and video on television – which one will you like more? The answer is obvious – you will surely like and understand more the advertisement which is in audio-video format. Likewise, all brands are now focusing on video content. It is one of the most anticipated SEO trends for the year 2017 and beyond. This will also impact social media marketers and their strategies. There will be more focus on Instagram stories, Facebook LIVE, and Snapchat stories considering the importance of video content.

2. Booming mobile advertisements

The entire world is moving to mobile from desktop. Mobile devices are booming. All online businesses are taking care of responsive website designs that can be well operated from mobiles.  According to Forbes, “the effectiveness of mobile video content and advertising is set to reach new heights in the year ahead—particularly now that mobile video is also rising up to take a central role in influencing and enhancing the purchasing process.”

3. Rising usage of mobile messaging apps

To grab the advantage of mobile marketing, marketers are taking huge benefits of mobile messaging apps. It being convenient to access from any place and at any time, there are higher chances of conversions. Mobile messaging apps like Facebook Messenger, WeChat, WhatsApp, Viber, and Google Hangouts are used by social media marketers these days. And, this usage is going to increase in the near future.

4. Changing market place for buyers – Social Media eCommerce

As mentioned in the above point, traditional market places are rapidly replaced by social media ecommerce and online sites. People have more preferences of online shopping or offline shopping.  Even prior to making any purchase decision, most of the people prefer to surf online world (including Facebook, Instagram, Pinterest, Twitter and Google Plus) to check reviews and experiences shared by other users.

5. Others – Virtual reality, Short life Content, and Shift towards Instagram platform

Virtual reality (VR) paves new way for marketers. It allows experiencing and feeling a product/service, theme or scenario without any sort of direct physical impact. Online marketers can dig huge opportunities with the help of VR since it can improve consumer engagement experiences.

In addition, along with growing attraction of Snapchat stories, Facebook LIVE and Instagram stories, there will be a trend of short life content which will disappear after a certain time on achievement of its content marketing goal. Not just visual content, but it might also apply to textual content.

Last but not the least, an interesting shift has been experienced and that is a gradual switch from Snapchat platform to Instagram platform. This will also pushes major brands to shift their focus towards growing social media platform.

Closing thoughts

There are some interesting statistics fetched from most popular articles. Have a look at few eye-grabbing social media marketing statistics:

  • A report on TechCrunch found that Snapchat Stories view counts dipped by 15-40 percent after Instagram Stories launched, and posting volume declined as well.
  • As per Verge, there are approx 11,000 active Facebook Messenger Bots and over 300 million people actively use audio video calling features on Facebook Messenger.
  • As per IAMwire, 31% of online shoppers responded they are using social media specifically to look for new products to purchase
  • As per Shopify, an average of 85% of all orders from social media comes from Facebook
  • WhatsApp has a 70% opening rate that implies you are almost guaranteed exposure of your message if your customer is in your WhatsApp list.
  • 78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014)
  • 20% of search queries on Google’s mobile app and on Android devices are voice searches. (Search Engine Land, 2016)
  • 72% of marketers say relevant content creation was the most effective SEO tactic. (Ascend2, 2015).

The entire above numbers cumulatively suggests that changing digital marketing trends are going to have thrilling impact on your social media marketing.