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Know how to deal with Google updates and their Impact on SEO

Many SEO updates were declared by Google in the year 2016. The entire updates have a significant impact on your SEO in the year 2017. Search marketers have to ensure which update significantly affect their SEO strategy. These updates can help a user in understanding changes in rankings and organic website traffic, and ultimately improve SEO.

These are the SEO Updates that published by Google in 2016.

SEO Updates in 2016

How to Deal with Google’s Algorithm Changes:

In the world of SEO, the only constant thing is “change”. Each year, in various SEO communities, SEO strategists discuss the updates and its probable impact on the various sites.

Alike you all, I am also going through a lot of the changes and they do affect my site. Meanwhile, let us have a look on what the basic strategies and common tips are, for the every webmaster, once a big update is announced.

1. Don’t Take Stress:

As we know, every algorithm update is stressful in terms of their impact on the website. However, here I want to advise that do not take too much stress and not to feel panic about the Google SEO updates. Though Google do inform about the update through the Google Webmaster Central Blog, it never provides a detailed list of changes. Panicking about something, we know little about, is hard to work on it.

2. Impact of the Update:

Once the Google release an update, you have to keep a tight eye on the update. Analyze what the update is, how it affects your sites now, and what impact it can have in future. It may be tempting to instantly act upon the update and make changes to either your site or your process, but that could be a mere wastage of your time and work. The smart way out is to wait and watch if your site has really been impacted and if yes, till what extent.

3. Research the Resources:

Once the analysis part is over, you have to make a note on the basis of the entire researches what you want from the Google and how Google can offer it in a better way. Research a lot on the entire possible changes, their possible best solutions as required improvements, and accordingly craft your SEO strategy.

4. Let’s start:

When you have done all the things then you can start your work as per Algorithm changes. However, while making amendments to your site after an update, ensure you make one change at a time. That way, you can see the impact of the amendment and have a better idea of what is actually going on.

Conclusions

All the Major search algorithm updates can be scary. However, if you are doing SEO in a right way— e.g. creating good quality and user-focused content, earning links from credible and niche-specific sites, and others — you should not be in a worried state. Conversely, if you are doing some unethical or incorrect activities which are subjected to penalize by Google, Google is following you!

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SEO Updates of 2016 that still have impact in the year 2017

Google has a giant record of prominent search algorithm updates, search index changes, and refreshes. Since its launch in 1998, Google has been persistently refining its search algorithm to align search results with users’ intent. Every year, Google comes up with almost 500+ changes in its search algorithm. However, not all but only major updates like Panda and Penguin can have significant impact on search results.

SEO Updates

Search marketers have to ensure which update significantly affect their SEO strategy. These updates can help a user in understanding changes in rankings and organic website traffic, and ultimately improve SEO.

Rumours are flying about Google’s updates; hence, we, at QL tech , have researched a lot. From the research we conducted, bits of reliable information have come from several sources about the all the possible changes which took place in 2016. Accordingly, we have made a note for user experience.

For carving a perfect SEO strategy and boost rankings, each and every search marketer has to be sure about the dates when, and which updates took place.

“Check out the list for all SEO Updates published by Google in 2016.”

1. Core Ranking Algorithm Update (January):

When the update was announced by Google on 8th January 2016, most of the webmasters were expecting it to be a Penguin update. However, on 18th January 2016, Gary Illyes, from Google, officially confirmed on Twitter that this was not a Penguin update, but details remained cloudy.

Google_core_update

Majorly, this update was about shift in rankings of keywords and websites. This update caused much volatile search results for both the automated tracking tools and the chatter in the community

2. AdWords Shake-up (February):

The major update that took place on 23rd  February 2016 relates to Removal of AdWords ads sidebar. Google confirmed that right-column ads have been entirely removed and rolled out 4-ad top blocks on many commercial searches. Now, only 4 ads at the top of the search and 3 ads in the bottom of the search will be displayed, right sidebar ad would never show up again. The site will only display product listing ads (PLA) and knowledge graphs. Being it a paid search update, it had significant repercussions for CTR for both paid and organic results, particularly on competitive keywords.

3. Mobile-Friendly updates (May):

Google indicated in the month of March that they are arranging to boost the mobile-friendly algorithm in May, and clearly, they rolled out on 12th May 2016. This was the second version of an original Google Mobile friendly update which was announced a year back. The new Google mobile-friendly algorithm is hypothetical to give an additional ranking boost for mobile-friendly websites in the mobile search results.

google-Mobile-Friendly-Updates

Since the majority of sites tracked these days are already mobile-friendly, the impact of this update is likely to be very minor.  To ensure that your website is mobile friendly, check the Google mobile-friendly tool and Google’s mobile guidelines. It is never too late to gain from mobile-friendly algorithm; it is real-time based on how quick Google crawls your web pages.

4. Possum (September):

On 1st September 2016, Google simply released a new update, which was nicknamed “Possum” by the SEO alliance. The main purpose behind this update is to diversify the local results and prevent spam from ranking. Through this update, Google applies filters on Local Searches based on address and affiliation. Post this update, businesses that fall outside of the physical city limits saw a huge spike in ranking. For businesses and SEO strategists who depend on traffic generated from local searches, Possum is significant. Experts have quoted, “Google Possum as being the biggest update to Local search since Pigeon in 2014.”

Google -Possum-Updates

Possum has enhanced the importance of a searcher’s location on local search engine results pages (SERPs). However, businesses that share the same physical address as other organizations may face challenges. Google does filter out duplicate content in organic search, but ‘punishes’ a business who operates in shared offices. Such businesses may experience fall in SEO rankings since Google aims to become more precise.

“Study shows Google’s Possum update changed 64% of local SERPs”

5.      Image/Universal Drop (September):

Google dropped image results from a large percentage of Google search results on 13th September 2016, which contributes to the instability in search results.  Mozcast recorded a significant nearly 50% drop in search results that feature image results appearing within the organic search results.

These updates play a huge role for all businesses and SEO users who are merely dependent on images from search results for getting traffic from there.

The above chart depicts scenario of 30 days (from 28th August 2016 to 26th September 2016). This shows searchers are only seeing images in 15.8% of search results, down from about 33%.

6. Penguin 4.0 (September-October):

At the end of two year’s wait, Google announced its fourth major release, Penguin, on 23rd September 2016. Primary impact assessments were minor, but it was later revealed that the Penguin 4.0 rollout was unusually long and multi-phase. Its phase 1 and phase 2 was announced on 27th September 2016 and 6th October 2016 respectively.  Penguin was first released in April 2012.

Google-Penguin-4.0-Update

Based on this update, Penguin’s data is refreshed in real-time, so changes will be noticeable much quicker, typically taking effect shortly after Google recrawls, and reindexs a page. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.

This update has its impact on all levels of domain, folders, pages and probably also keywords and keyword groups. So whatever that goes into the organic rankings will now be affected by the Penguin algorithm on a fine level. Here, it would be tougher to analyse “small penguin penalties” in many cases.

The Google Penguin positive or negative signal is now recalculated on the crawl.

The penguin updates have corresponded to an algorithm temperature spike (113°) on 27th September and had had one final peak on 6th October (116°)

7.      Phantom 3 (November – unconfirmed by Google):

There was a major algorithm update on 19th November 2016. No one has exact clue about what it is. However, this update is related to Quality update in relation with the previous phantom update 2 of Google. Due to the lack of information (or confirmation) from Google, whatever has affected the search rankings is referred as phantom 3 update. The said update seemed to be connected with the appearance or removal of rich snippets in the SERPs.

8. New Roll out (November-December):

In order to filter out fake news sites, or rather, promote higher quality news sites; it seems that Google has worked on tweaking the top stories algorithm. This is around Google’s efforts to hide fake news including banning some Ad Sense publishers.

How to boost traffic to your website

Drive Traffic to Website

You might be well-aware that your website can dramatically act as a marketing tool for your business.  A website is the best platform of blogging and communicating your areas of interests across the globe. What all you need to grow well and earn huge profits are the website visitors. However, imagine if neither knows about your business nor anyone visits your website. If so, driving traffic to your website is hell difficult for you. For your online business, you can definitely earn well provided you will get visitors reading your content or visiting your business. But to do so, you need to employ multiple strategies to drive traffic to your website, in both ways – organic and inorganic.

Tips and tactics to drive traffic to your website

Here we suggest TWO simple yet effective tactics to drive traffic to your website.

Article Marketing

Ad much as possible, you should write articles related to the topics on your web site. Once you are ready with final draft of your article, sign up for an author account on various article directories. There are various recommended article submission sites where you can submit your content for free and those sites help you gain relevant traffic to your website.

Few article submission sites that are exceptionally trendy are:

Website Traffic Ranking

On these sites, what you need is to create a brief bio about yourself or your business and insert a hyperlink to your website in the bio box if the site permits it. At the end of each article submission, describe about your website and your business in the resource box beneath the article content. Alternatively, you can also insert a link to your homepage or any particular landing page. It is advisable to submit approximately 10 articles each day to varied article submission sites. Users searching for a variety of information on internet can accidently land up on your article. If they found your article useful or relevant, they will read through it and may get diverted to your website through hyperlinks inserted in it.

Social networking and social bookmarking

social-networking-and Bookmarking1

Similar to article marketing, social networking and social bookmarking is another effective way to drive organic traffic to your website. Social bookmarking websites are the websites on which Internet users share their web pages, blog posts, Infographics, articles, and videos. You can reap a number of benefits on submitting your varied types of content to either one or more of these sites. Remember, this will not only drive organic traffic but also help to increase your brand awareness.

Facebook, Instagram, Twitter, Pinterest, Google+, Tumblr., Reddit, StumbleUpon, LinkedIn, and others are most popular and most preferred social bookmarking sites.

While making social bookmarking sites as part of your digital marketing strategy, your focus must be on the ‘social’ part. Do not try to directly sell your products and services on social media. Social media followers are more interested in engagement. You need to act as a good online friend and “pin” other users’ content, Retweet and repost other users’ content, participate in discussions and invite people for various discussions.

Conclusion

It is not that you might not be aware of these strategies to drive traffic to your website at all. But probably you are lacking a discipline to adapt and follow these tactics. Start from today, stick to it and then sit back and relax – you will surely experience a significant boost in the traffic to your website after following our tips and tactics.

Organic Search or Paid Search: Which is best for YOU?

According to Google, “advertising on Google has no impact on your organic or natural ranking in the search results; the two are completely separate,” and this is crystal clear in the field of digital marketing.

organic-vs-paid-qltech-research

However, there are lot many opinions which are both contradictory and harmonious- whether to opt for SEO or for PPC. Search Engine Optimization is a technique of naturally ranking high in the organic results and Pay-Per-Click ads are the Sponsored Links and purchased ads on a Google search to generate quality and relevant web traffic.

“If done in a right manner, both options SEO and PPC will bring your website on top of SERPs.”

SEO is a technique aimed to boost a website ranking to the first page of the major search engines. SEO is crucial for online businesses. As per proven statistics, 80% of the traffic generated for any web site comes from SERPs.

Under the following scenarios, SEO can be proved highly beneficial for an online business.

  • When you want to enjoy sustained traffic
  • When you want to build a brand
  • When you wish to boost the value of your website

However, SEO is a natural way to get “Free Clicks,” it does involve a marvelous amount of work in creating and promoting content. It consumes a huge pact of time and money.

PPC provides three-dimensional benefits:

  • The searcher gets the relevant results based on his personal preferences
  • The advertiser gets to the most potential audience based on their query
  • The search engine plays the role of a mediator between the searcher and advertiser and also provides a steady revenue stream through this relationship

Here, a search engine algorithm is based on the revenue generated from the advertiser and the relevance of the advertisement to the searcher. The advertiser pays the search engine to show its name on the search, the price of which would be based on Cost per Click.

Under the following scenarios, PPC can be proved highly beneficial for an online business.

  • When instant results are desired
  • When highly targeted traffic is sought
  • When you want to promote time-sensitive offer
  • When you want to rule search results for your keyword group

No doubt it is evident that PPC ads will not affect website’s organic listings. Nevertheless, there are still important insights to be achieved by running pay-per-click campaigns. The position of keyword insight gained through PPC campaigns will assist you to pick better keywords for your SEO strategy.

Are wondering what should be the right choice for your business, organic search or paid search? Ideally, you should be doing both.

Ensure you opt for the perfect blend of SEO and PPC. SEO is a long-term strategy that requires a lot of time and effort; PPC campaigns can produce a lot of good leads and exposure right away.

QL Tech is leading Web Design, Development & Digital Agency, located in Perth. We recognize marketing as a conventional method that requires time, energy, and effort for flawless execution. Each and every strategy that we create is tailored to benefit either the website or the application that we have designed the same for.

 

Expert Web Development Companies

Web Development Companies are in bounty, and every one of them are putting forth comparative administrations in diverse bundles. In such an occasion, what depicts the administrations of a best website development company? All things considered, put in one basic sentence, a best website development company is the best one out. There’s surely nothing that contends with the best.

photo 1

A best and expert website development company utilizes propelled web development apparatuses, and it is this very development procedure that gives customer’s website everything. A decent web development company would not just concentrate on programming and planning parts of the website. Maybe, the company would advance on bring out ace business and business particular e-trade arrangements and programming development.

Not each Web Development Company has the essential asset and prescience to plan and add to the website that is in a state of harmony with the customer’s plan of action and its long haul website procedure. Each angle must be considered. The most recent and hot website pattern which is being utilized by an expert website designer is PHP. This open source innovation gives apparently high point of preference to the entrepreneur and also website engineer. In addition PHP is likewise a secured innovation, and this makes it prescribed for e-trade and different business website development.

There are other sufficiently shrewd website development organizations that make delightful, scholarly and application based websites outlined totally in Microsoft.NET and LAMP innovations. Light is the innovation that has ended up well known and favourable position among expert web engineers. Both LAMP and in addition PHP can be worked in conjunction to grant marvellous result to customer’s online business interests.

What’s more, to add all the more requesting functionalities to the website, productive web development organizations additionally coordinate ASP.net, CSS, JAVA, Flash, and some more. It is just an expert website development company that permits ASP.Net programming supported by SQL server, though, on the off chance that website is created in PHP, the information prerequisites are utilized as a part of MySQL.

Keep in mind! A head web development company knows about cutting edge web arrangements, and they likewise comprehend customer’s business needs. Both of these are vital for making the business famous on the websites.