digital marketing

How to exercise Social Media to build your personal brand?

Social media is an impressive platform where you can build your personal identity, establish a social reputation, and mark your presence in your industry. Building a personal brand on social media is one of the best ways to become a thought leader in your industry.

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Your personal brand is what others tell about you when you leave the room. It’s your professional reputation.

Dorie Clark

Brands often work vigorously to influence social media with the intention to boost online visibility and revenue. They want more clicks, more likes, and they want to create a positive user experience.

But what happens when a brand is a person instead of a company? When it’s just you, you need to take a different approach to growing your brand through social media. Since over 90% of customers trust information from people they know when making a purchase decision, building personal connections might be the most effective way to develop trust and authority with your audience.

Here are nine ways you can use social media to make that happen.

1.Find the Right Groups

Facebook and LinkedIn both offer great opportunities to join groups focused on specific topics or industries. If you can find groups that line up with your area of expertise, then you’ll be able to share that experience and build authority around your personal brand.

Industry groups are good bets, but they might already be overcrowded with your competitors. Instead, think outside the box and find other groups where you’re likely to find your audience.

2.Keep the Image Consistent

Across all of your social profiles, you have to maintain a certain consistency with your brand. When people want to learn more about you, they may search for you on a number of social outlets. Presenting yourself in a consistent manner helps you control their perception of your personal brand. You can damage an otherwise impeccable reputation if one of your profiles shows up with content or images that don’t represent you well.

3.Engage Regularly

Building a brand takes a lot of effort, and it should be treated like a job. Every day, you should be sharing and producing content. Adjust the frequency and types of content based on the audience presence.

We already post a lot on the social accounts for Web Profits, but I still make time to post on each of my personal social profiles.

“A once-weekly Twitter post or monthly Instagram photo are not going to accomplish much, if anything,” writes Michael Noice, founder of Entrepreneur Coach. “For this reason, it’s best to focus on two or three carefully chosen social networks and try to be active on them, rather than posting sporadically to a half-dozen.”

4. Diversify Your Content

I recommend crafting a communications strategy for your personal brand that includes an editorial calendar and a diverse content plan so that you won’t resort to publishing the same types of articles every single day.

Be sure to include images, videos, articles, and even questions. I see a lot more reciprocal engagement when I change up the type of content that I post daily.

Another benefit is that this diversity prevents you from oversharing your own content. Even if your own content is fantastic, your followers will appreciate when you source and share authoritative content from other people.

5. Study Influencers

Connecting with and even collaborating with influencers is a smart way to build your personal brand. and get yourself seen, but it takes time You have to develop a relationship with influences before they’ll want to work with you.

To be in business today, our most important job is to be head marketer for the brand called You                                                                                                                 Tom Peters

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How to boost traffic to your website

Drive Traffic to Website

You might be well-aware that your website can dramatically act as a marketing tool for your business.  A website is the best platform of blogging and communicating your areas of interests across the globe. What all you need to grow well and earn huge profits are the website visitors. However, imagine if neither knows about your business nor anyone visits your website. If so, driving traffic to your website is hell difficult for you. For your online business, you can definitely earn well provided you will get visitors reading your content or visiting your business. But to do so, you need to employ multiple strategies to drive traffic to your website, in both ways – organic and inorganic.

Tips and tactics to drive traffic to your website

Here we suggest TWO simple yet effective tactics to drive traffic to your website.

Article Marketing

Ad much as possible, you should write articles related to the topics on your web site. Once you are ready with final draft of your article, sign up for an author account on various article directories. There are various recommended article submission sites where you can submit your content for free and those sites help you gain relevant traffic to your website.

Few article submission sites that are exceptionally trendy are:

Website Traffic Ranking

On these sites, what you need is to create a brief bio about yourself or your business and insert a hyperlink to your website in the bio box if the site permits it. At the end of each article submission, describe about your website and your business in the resource box beneath the article content. Alternatively, you can also insert a link to your homepage or any particular landing page. It is advisable to submit approximately 10 articles each day to varied article submission sites. Users searching for a variety of information on internet can accidently land up on your article. If they found your article useful or relevant, they will read through it and may get diverted to your website through hyperlinks inserted in it.

Social networking and social bookmarking

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Similar to article marketing, social networking and social bookmarking is another effective way to drive organic traffic to your website. Social bookmarking websites are the websites on which Internet users share their web pages, blog posts, Infographics, articles, and videos. You can reap a number of benefits on submitting your varied types of content to either one or more of these sites. Remember, this will not only drive organic traffic but also help to increase your brand awareness.

Facebook, Instagram, Twitter, Pinterest, Google+, Tumblr., Reddit, StumbleUpon, LinkedIn, and others are most popular and most preferred social bookmarking sites.

While making social bookmarking sites as part of your digital marketing strategy, your focus must be on the ‘social’ part. Do not try to directly sell your products and services on social media. Social media followers are more interested in engagement. You need to act as a good online friend and “pin” other users’ content, Retweet and repost other users’ content, participate in discussions and invite people for various discussions.

Conclusion

It is not that you might not be aware of these strategies to drive traffic to your website at all. But probably you are lacking a discipline to adapt and follow these tactics. Start from today, stick to it and then sit back and relax – you will surely experience a significant boost in the traffic to your website after following our tips and tactics.

Is Email Marketing still a part of success strategy?

We have various options to strengthen our digital marketing. To name a few, search marketing, social media marketing, mobile marketing, and so on. However, if any wonders do we need email marketing, the answer is YES! It can still make a difference in your overall marketing campaign.

Research says that more than 50% of the users access their emails on mobile devices. On the other hand, the bitter truth is more than 50% of the subscribers ‘lists are usually inactive; they just don’t pay attention to the emails which they feel are not worth their time.

However, they should not be ignored at all; they are still beneficial and advisable since:

  • Emails provide access to powerful and vast data
  • Emails have a longer life span
  • Emails have a capacity to drive higher engagement and higher returns. According to ExactTarget, email marketing has an ROI of 4,300%.
  • Emails possess potential to build customer retention and customer royalty

57% of the Internet users are more likely to purchase a product / service after getting a marketing email.

Among all other marketing tools, email marketing is not only affordable but also effective to improve brand association, leads, and get in customers. However, it does not mean that you should straight away send emails to your subscribers. Your emails you send should be impressive and full of conversion-optimized communication.

Did you know: Monday emails generate the most revenue per email?

There is not any difficult or tricky thing when it comes to your email marketing campaign. We are here providing with the tips to achieve grand success in generating leads with email marketing. For sure, you might know these tips, but probably you are ignoring them unconsciously.

  1. Keep your email to the point and engaging. Don’t load it with unnecessary and distracting information.
  2. Provide your subscribers a strong reason to read your email. Pay special attention to the subject line.
  3. Ensure consistency in delivering emails. If your strategy is to send out an email each Tuesday, do follow it strictly. Over the period of a time, your subscriber gets used to read your content and in the case of any miss, he may approach you.
  4. Don’t send too many links in one email. Even if they all are kind of CTAs, too many links will simply distract the reader and sometimes even annoys enough that he may even opt to unsubscribe you.
  5. Avoid sales pitch – this is the must! Your content should be presented in such a way that helps you generate leads without making you look like a salesperson.
  6. Always respond to your readers, never miss to thank them. Behind the mind, never divert from your elementary goal of converting a lead to a customer.

Ensure you opt for the perfect email marketing campaign for assured digital marketing success. Explore the best possible ways to generate leads from both your emails and landing page efforts. This success formula applies to both small businesses and big businesses.

QL Tech is leading Web Design, Development & Digital Agency, located in Perth. We recognize marketing as a conventional method that requires time, energy, and effort for flawless execution. Each and every strategy that we create is tailored to benefit either the website or the application that we have designed the same for.