The present day SEO has been on a roller coaster ride. From the enthralling excitement to the utmost fear; this field is full of varied experiences. Being a digital marketer, you have to play the game carefully in order to gain maximum.
This field is undergoing a change. One has to observe clearly and follow smart tactics in order to gain maximum out of SEO practices.
Talking about SEO in a nutshell – it includes content and that too optimized one. Be it text, image, gif or anything, it has to be according to the SEO guidelines. You might be surprised to know that:
Google Image Search is one of the prominent search criteria that searchers use to search for the content they are looking for.
We have come up with some of the SEO tips for Google Image Search Results. Here you go:
1. Choice of image
While including image to your content, you should take care of the quality of your images. Images look more appealing than the text.
Also, finding the right type of image for your content is vital. Nowadays, a lot of online platforms are there where you can find your taste.
Therefore, adding quality image will increase product or service ranking on search engine results page.
2. Optimize chosen images for the web
We all are aware that large-sized image overloads web page, thereby increasing the loading time of the page. Are you thinking of compromising with the quality of the image by reducing the size? Don’t do this. There are a lot of online image resize tools available. You can easily reduce the size of the images without compromising on the quality.
You can also use file format converters to reduce the size of the images. For example, JPEG format to PNG format. JPEG format is heavier than PNG format. It is recommended most of the time to use the images in PNG format. Some of the tools that can be used are TinyPNG, CompressJPEG, etc.
2. Informative names of image
When you download an image from your camera, give a new, descriptive name to your downloaded image.
For example, the above image could be named as: IMG_ RoseBlossom_2017_01.
When search engine will crawl the image, it will include the description of the image while indexing the website.
3. Use of Alt text
Alt text, short form for alternative text, is used to highlight the identity of an image when the mouse cursor is hovered over it. It shows the text to all users when there is problem rendering the image. It is also very helpful for screen readers who help the visually impaired to navigate the web. Also, in the alt text you can add brief description of what the picture is about.
Well, you can add other properties to your image; but alt text is enough to rank better in the SERPs.
4. Segregate thumbnails and main images:
As preferred, the thumbnails have to be possibly very small in order to reduce the page loading time. You have to compress the images to be used as thumbnails. In doing so, you might have to sacrifice a little bit of picture quality to ensure increased speed. You can make use of online picture editing tools like Pixlr, PicMonkey etc. which can do most of the things that Photoshop can do.
5. Image sitemaps:
6. Social media integration:
Social media plays a vital role in the overall SEO process. Therefore, you should integrate your images to social media platforms. The handiest way is to add social media buttons to your website. Also, you can use the image sharing platforms like Pinterest and ask your users to share your images.
Further, you can use ImageSharer by SumoME. It allows visitors to share the images on your site and give link back to you.
Over to you
I hope you found the above tips really helpful for better Google Image search results. search engine results page.
I would like you to share your views in the comments below.