internet marketing

Is Email Marketing still a part of success strategy?

We have various options to strengthen our digital marketing. To name a few, search marketing, social media marketing, mobile marketing, and so on. However, if any wonders do we need email marketing, the answer is YES! It can still make a difference in your overall marketing campaign.

Research says that more than 50% of the users access their emails on mobile devices. On the other hand, the bitter truth is more than 50% of the subscribers ‘lists are usually inactive; they just don’t pay attention to the emails which they feel are not worth their time.

However, they should not be ignored at all; they are still beneficial and advisable since:

  • Emails provide access to powerful and vast data
  • Emails have a longer life span
  • Emails have a capacity to drive higher engagement and higher returns. According to ExactTarget, email marketing has an ROI of 4,300%.
  • Emails possess potential to build customer retention and customer royalty

57% of the Internet users are more likely to purchase a product / service after getting a marketing email.

Among all other marketing tools, email marketing is not only affordable but also effective to improve brand association, leads, and get in customers. However, it does not mean that you should straight away send emails to your subscribers. Your emails you send should be impressive and full of conversion-optimized communication.

Did you know: Monday emails generate the most revenue per email?

There is not any difficult or tricky thing when it comes to your email marketing campaign. We are here providing with the tips to achieve grand success in generating leads with email marketing. For sure, you might know these tips, but probably you are ignoring them unconsciously.

  1. Keep your email to the point and engaging. Don’t load it with unnecessary and distracting information.
  2. Provide your subscribers a strong reason to read your email. Pay special attention to the subject line.
  3. Ensure consistency in delivering emails. If your strategy is to send out an email each Tuesday, do follow it strictly. Over the period of a time, your subscriber gets used to read your content and in the case of any miss, he may approach you.
  4. Don’t send too many links in one email. Even if they all are kind of CTAs, too many links will simply distract the reader and sometimes even annoys enough that he may even opt to unsubscribe you.
  5. Avoid sales pitch – this is the must! Your content should be presented in such a way that helps you generate leads without making you look like a salesperson.
  6. Always respond to your readers, never miss to thank them. Behind the mind, never divert from your elementary goal of converting a lead to a customer.

Ensure you opt for the perfect email marketing campaign for assured digital marketing success. Explore the best possible ways to generate leads from both your emails and landing page efforts. This success formula applies to both small businesses and big businesses.

QL Tech is leading Web Design, Development & Digital Agency, located in Perth. We recognize marketing as a conventional method that requires time, energy, and effort for flawless execution. Each and every strategy that we create is tailored to benefit either the website or the application that we have designed the same for.



A Beginner’s Guids Of Marketing Automation

CRM offers a lot as general standalone software. It may possibly oversee and track customer interactions, regulate customer care experiences, and rearrange the sharing of strategy total departments. However, like all other software, CRM also provides some limitations. It’s not at all intended or manufactured to do anything. Here comes the necessity of. While automation software works extremely well without CRM, and vice-versa, they work so well together the fact that the whole often is more notable than the sum of its parts.

What is Marketing Automation?

There are thousands of long, complicated definitions of automation software. However a short, yet simpler definition is that it can be used to automate the marketing process depending on the interests and interactions from the prospects. There is a much healthier customer exposure to more efficiency and higher sales.

The normal objective of marketing is to try to produce more revenue for your personal organization. To get this done, discovered get targeted traffic to our website, convert those visitors into leads and close those leads into ultimate customers. Marketing Automation actually comes with a have an effect on the conversion and closure phases in this process.


The truth dissected:

Hundreds and maybe thousands of marketers today are banking on email marketing to locate more traffic and superior results. They give email after email in their entire variety of customers and prospects, hoping that your message will appeal with a masters and also that the prospect will end up purchasing something. But is this really helping businesses?

It looks like that sending the identical message time and again to all prospects and customers may annoy them, causing them to ‘unsubscribe,’ allowing you residence chance to go with them later in life. This is why a marketing automation system has got to be sound investment. Marketing Automation assist you to nurture your leads within the process and deliver highly targeted, personalized messages that address the precise needs of your customer.

Why people love Marketing Automation Tools:

Lead nurturing and drip marketing tend to be the hottest why people love excellent marketing automation software. Several different software can be found in the forex market, though not they all are offering all of the features at one platform. Prior to choosing your vendor for automation, you will need to confirm if it’s offering each of the essential features.

Marketing Automation tools behave as a wise gatekeeper. Prospects are nurtured and engaged until they are really converted to be qualified leads, then they’re motivated further into your funnel. Waters unmanned. The sales reps from being overcome with leads that never transform into real customers, by continuing non-starters out on labor-intensive phases with the pipeline, the product or service enhances ROI for both the advertising and marketing departments.

As leads are engaged and nurtured, their interactions are often measured and assessed and when they stay inactive, the engagement and nurturing proceeds automatically. But once the lead turns active, the software program will automatically inform established track record faculty from the sales department. Almost all interactions and data is produced the CRM system automatically, showing all the stuff for the lead’s interactions in the sales department. Getting an active lead, as well as the particulars on what built them into a fashionable lead, is a huge advantage for your sales agent.


Guidelines to go by:

Plenty of medium and small sized firms are showing availability of using marketing automation tools, you will find two issues faced by them. In avoiding any issue into your marketing automation system, you must keep to the best practices. The below are already furnished with a glance at “What is working best” out there.

  1. Integration with CRM and also the Sales Process!!

Aligning sales and marketing closely is important to fulfill its purpose with marketing automation. The marketing team must understand the sales cycle and in what ways prospects undergo the cycle. In order to study the efficiency of advertising campaigns, you have to track leads from the sales pipeline. Also, it’s important to realize that by sharing data, marketing automation platforms and CRMs are going to integrate and discuss with oneself.

  1. Hyper-Personalization Trend!!

The hyper-personalization trend will be the perfect method to market in 2015, providing of those with what they’re interested in and attempting avoiding spamming. With the individuals who showed some interest in your offers, who reacted positively, who made itself known yet your links, and who bounced aids in the personalization of this message and gives.

  1. Avoid Auto-pilot Mode!!

Marketing Automation is an effective method for saving your time and efforts and resources by automating functions, but it can be very essential to avoid auto-pilot mode. Automation may easily become sales prevention when “contact us” forms will not be properly routed.

  1. Always Use a Multi-Tasking Platform!!

There are various marketing automation platforms offered available; many are offering pure sales or marketing via email, while other companies are restricted to marketing intelligence only. On the other hand, multi-tasking platforms are actually useful when you are managing sales, emails, and online marketing campaigns simultaneously from one dashboard. It saves time, increases efficiency, and raises ROI.


Marketing Automation is concerning starting customer relationships about the best foot, while CRM is all about managing and improving those relationships. Without either finger, the hand still works, simply to boot.

QL Tech offers affordable and scalable marketing automation solution which supports businesses achieves their business and purchasers goals. It becomes an incredible lead nurturing platform that provides all key features at one place. Enjoy email, sales, tight integration with CRM, Sales force, website analytics, and SEO analysis.