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5 Software Testing Trends to watch out in 2017

So far, we have done half way through the year 2017. Along with drastic changes and improvements in the trends of designing and development, software testing trends have also seen major movements. With a structured design and increase in virtualization, multiple new aspects and elements require a detailed consideration. Consequently, software testing has become a challenge for quality analysts.

Software_Testing_Trends

These are the top 5 software trending trends which you need to watch out in the year 2017:

1. Improved Focus on Security Testing

Mobile users have surpassed the desktop users. Since mobile app security testing has become the headliner, quality analysts need to equally focus on mobile app testing.

Trends show that ordinary users do not click on the links that appear either strange or spam to them. They have become more cautious in downloading files too because of threat of viruses and cyber attacks. Here, quality analysts from software testing team look through the small print to get an apparent understanding of the app’s permissions and usage of safety protocols. Such protocols comprise of two-factor authentication.

Practically, there are still considerable security loopholes for mobile app testing. So, quality analysts need to develop a sight while testing the threats that can potentially result loss of personal and financial information.

84% of cyber-attacks aimed to penetrate the application layer.  Checkmarx, 2016

2. Independent software testing

It might sound strange, but this trend is in high demand. Software testing is gaining more attention. And hence, many organizations exclusively depend on professional QA companies to hire testing services. Such expert services from skilled QA resources help businesses in terms of both technology and process. As awareness also, it is advisable to have a well built and futuristic quality assurance process to maintain their edge in the industry.

3. Test automation growth

Increasing test automation coverage is the front line of the immensely growing use of continuous testing and incessant deployment for software companies desiring to stay competitive. It implies that quality analysts need to identify bugs quicker and consequently overall test turnaround gets quicker. Especially, during each cycle of development automated integration testing needs to be executed flawlessly.

4. Test design automation is gaining position

Automated testing design has become a talk of the town since the past two years. Based on the anticipations of many experts, there will be a significant progress in automated test authoring and its design. Because testing design is still mostly done manually, engineers are diverting their core focus from how to automate process of execution to designing programs; and from manual designing to automating test generation. In the nearest future, the entire testing process might completely get automated, all thanks to Artificial intelligence, fuzzy logic, machine learning, etc..

5. Payments through Mobile phone

When it comes on Mobile e-commerce, till now traditional payment methods were popular; like online card payment or PayPal. The year 2017 has shown diverting trends in payment alternatives such as, Samsung Pay, Apply Pay, Microsoft Wallet, and Apple pay among others on the basis of the internal proprietary protocols. Hence, as a quality analyst, you need to know this gradual shift.

Conclusion

The above mentioned top 5 software testing trends are must to know for each and every quality analyst. Staying updated with the trends will help you to excel your skills of software testing.

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Content marketing trends that are ruling the year 2017

In the world of digital marketing, content marketing and SEO are the two most significant elements. Both the activities act as a backbone to each other. SEO is incomplete without content marketing and vice-versa. Lot many articles have focused on SEO Trends of 2017. In this article, let us talk about the content marketing trends that are ruling the year 2017.

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Most prominent content marketing trends

Content marketing is not a new phenomenon; however, in this fast-paced contemporary world, it has gained much more importance. Certain trends have continued same as the past year and new have emerged which are predictably going to stay for years and years.

1. Personalized content experiences

Personalization here means attention on one-to-one.

survey by Forrester revealed that 92% of marketers said that interest in personalization had increased in their companies.

Personalization largely depends upon the data you have. You should know more about your customers to provide them personal touch. If you know them by their names, emails or company URLs, you can send them more personalized emails. You can gather such data by offering freebies like an ebook. On downloading this ebook, they will fill out all the necessary details which you want. Accordingly, you can build your database and can start a lead nurturing campaign.

2. User generated content

According to a research, 85% of the people have trust in the content generated by other users.

Nowadays, all content marketers are highly focused to incorporate user-generated content in their digital marketing campaigns as part of their content marketing strategy.

User generated content is essentially any content created by unpaid contributors.

                                                                                                                                              -Curata

Such action has so far helped them in many ways. Few of the benefits comprise of: strengthening brand/customer relationships, building SEO value, intensifying social reach and increasing followers on social networks, building customer trust, increasing sales, and boosting brand authenticity. As a conclusion, user generated content is more trusted over brand created content.

3. More creative with the format of content

Gone are the days when people used to read plain and bland content. This is fast-paced world; nobody actually has a time to read even long emails. More and more focus is emphasized on variety of content like visual content and voice content. Content marketers are trying numerous varied formats including Infographics, videos, webinars, and others for story telling to their target audience.

According to a CMI research, 65% of senior marketers believe visual content is a core means for transmitting the brand’s story.

4. More focus on value by considering length

As discussed in the earlier point, none really likes plain textual content. Content should be enough pleasing to eyes. Other than visual content, one more focus has been brought into limelight i.e. long-form blogs composed of lots of headings, sub-headings, images and important statistics. This not only provides them value but also help your SEO. Such sort of content will make your visitor stay on your site for little longer time.

Closing thoughts on content marketing trends

These are not the end of trends list. There are many more trends in practice. However, we have curated the most prominent trends for you. Incorporating these content marketing trends will surely boost your SEO and increase your brand value. Remember, as Lee Odden has said, content is not just king, its kingdom.