seo services

5 Software Testing Trends to watch out in 2017

So far, we have done half way through the year 2017. Along with drastic changes and improvements in the trends of designing and development, software testing trends have also seen major movements. With a structured design and increase in virtualization, multiple new aspects and elements require a detailed consideration. Consequently, software testing has become a challenge for quality analysts.

Software_Testing_Trends

These are the top 5 software trending trends which you need to watch out in the year 2017:

1. Improved Focus on Security Testing

Mobile users have surpassed the desktop users. Since mobile app security testing has become the headliner, quality analysts need to equally focus on mobile app testing.

Trends show that ordinary users do not click on the links that appear either strange or spam to them. They have become more cautious in downloading files too because of threat of viruses and cyber attacks. Here, quality analysts from software testing team look through the small print to get an apparent understanding of the app’s permissions and usage of safety protocols. Such protocols comprise of two-factor authentication.

Practically, there are still considerable security loopholes for mobile app testing. So, quality analysts need to develop a sight while testing the threats that can potentially result loss of personal and financial information.

84% of cyber-attacks aimed to penetrate the application layer.  Checkmarx, 2016

2. Independent software testing

It might sound strange, but this trend is in high demand. Software testing is gaining more attention. And hence, many organizations exclusively depend on professional QA companies to hire testing services. Such expert services from skilled QA resources help businesses in terms of both technology and process. As awareness also, it is advisable to have a well built and futuristic quality assurance process to maintain their edge in the industry.

3. Test automation growth

Increasing test automation coverage is the front line of the immensely growing use of continuous testing and incessant deployment for software companies desiring to stay competitive. It implies that quality analysts need to identify bugs quicker and consequently overall test turnaround gets quicker. Especially, during each cycle of development automated integration testing needs to be executed flawlessly.

4. Test design automation is gaining position

Automated testing design has become a talk of the town since the past two years. Based on the anticipations of many experts, there will be a significant progress in automated test authoring and its design. Because testing design is still mostly done manually, engineers are diverting their core focus from how to automate process of execution to designing programs; and from manual designing to automating test generation. In the nearest future, the entire testing process might completely get automated, all thanks to Artificial intelligence, fuzzy logic, machine learning, etc..

5. Payments through Mobile phone

When it comes on Mobile e-commerce, till now traditional payment methods were popular; like online card payment or PayPal. The year 2017 has shown diverting trends in payment alternatives such as, Samsung Pay, Apply Pay, Microsoft Wallet, and Apple pay among others on the basis of the internal proprietary protocols. Hence, as a quality analyst, you need to know this gradual shift.

Conclusion

The above mentioned top 5 software testing trends are must to know for each and every quality analyst. Staying updated with the trends will help you to excel your skills of software testing.

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SEO Updates of 2016 that still have impact in the year 2017

Google has a giant record of prominent search algorithm updates, search index changes, and refreshes. Since its launch in 1998, Google has been persistently refining its search algorithm to align search results with users’ intent. Every year, Google comes up with almost 500+ changes in its search algorithm. However, not all but only major updates like Panda and Penguin can have significant impact on search results.

SEO Updates

Search marketers have to ensure which update significantly affect their SEO strategy. These updates can help a user in understanding changes in rankings and organic website traffic, and ultimately improve SEO.

Rumours are flying about Google’s updates; hence, we, at QL tech , have researched a lot. From the research we conducted, bits of reliable information have come from several sources about the all the possible changes which took place in 2016. Accordingly, we have made a note for user experience.

For carving a perfect SEO strategy and boost rankings, each and every search marketer has to be sure about the dates when, and which updates took place.

“Check out the list for all SEO Updates published by Google in 2016.”

1. Core Ranking Algorithm Update (January):

When the update was announced by Google on 8th January 2016, most of the webmasters were expecting it to be a Penguin update. However, on 18th January 2016, Gary Illyes, from Google, officially confirmed on Twitter that this was not a Penguin update, but details remained cloudy.

Google_core_update

Majorly, this update was about shift in rankings of keywords and websites. This update caused much volatile search results for both the automated tracking tools and the chatter in the community

2. AdWords Shake-up (February):

The major update that took place on 23rd  February 2016 relates to Removal of AdWords ads sidebar. Google confirmed that right-column ads have been entirely removed and rolled out 4-ad top blocks on many commercial searches. Now, only 4 ads at the top of the search and 3 ads in the bottom of the search will be displayed, right sidebar ad would never show up again. The site will only display product listing ads (PLA) and knowledge graphs. Being it a paid search update, it had significant repercussions for CTR for both paid and organic results, particularly on competitive keywords.

3. Mobile-Friendly updates (May):

Google indicated in the month of March that they are arranging to boost the mobile-friendly algorithm in May, and clearly, they rolled out on 12th May 2016. This was the second version of an original Google Mobile friendly update which was announced a year back. The new Google mobile-friendly algorithm is hypothetical to give an additional ranking boost for mobile-friendly websites in the mobile search results.

google-Mobile-Friendly-Updates

Since the majority of sites tracked these days are already mobile-friendly, the impact of this update is likely to be very minor.  To ensure that your website is mobile friendly, check the Google mobile-friendly tool and Google’s mobile guidelines. It is never too late to gain from mobile-friendly algorithm; it is real-time based on how quick Google crawls your web pages.

4. Possum (September):

On 1st September 2016, Google simply released a new update, which was nicknamed “Possum” by the SEO alliance. The main purpose behind this update is to diversify the local results and prevent spam from ranking. Through this update, Google applies filters on Local Searches based on address and affiliation. Post this update, businesses that fall outside of the physical city limits saw a huge spike in ranking. For businesses and SEO strategists who depend on traffic generated from local searches, Possum is significant. Experts have quoted, “Google Possum as being the biggest update to Local search since Pigeon in 2014.”

Google -Possum-Updates

Possum has enhanced the importance of a searcher’s location on local search engine results pages (SERPs). However, businesses that share the same physical address as other organizations may face challenges. Google does filter out duplicate content in organic search, but ‘punishes’ a business who operates in shared offices. Such businesses may experience fall in SEO rankings since Google aims to become more precise.

“Study shows Google’s Possum update changed 64% of local SERPs”

5.      Image/Universal Drop (September):

Google dropped image results from a large percentage of Google search results on 13th September 2016, which contributes to the instability in search results.  Mozcast recorded a significant nearly 50% drop in search results that feature image results appearing within the organic search results.

These updates play a huge role for all businesses and SEO users who are merely dependent on images from search results for getting traffic from there.

The above chart depicts scenario of 30 days (from 28th August 2016 to 26th September 2016). This shows searchers are only seeing images in 15.8% of search results, down from about 33%.

6. Penguin 4.0 (September-October):

At the end of two year’s wait, Google announced its fourth major release, Penguin, on 23rd September 2016. Primary impact assessments were minor, but it was later revealed that the Penguin 4.0 rollout was unusually long and multi-phase. Its phase 1 and phase 2 was announced on 27th September 2016 and 6th October 2016 respectively.  Penguin was first released in April 2012.

Google-Penguin-4.0-Update

Based on this update, Penguin’s data is refreshed in real-time, so changes will be noticeable much quicker, typically taking effect shortly after Google recrawls, and reindexs a page. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.

This update has its impact on all levels of domain, folders, pages and probably also keywords and keyword groups. So whatever that goes into the organic rankings will now be affected by the Penguin algorithm on a fine level. Here, it would be tougher to analyse “small penguin penalties” in many cases.

The Google Penguin positive or negative signal is now recalculated on the crawl.

The penguin updates have corresponded to an algorithm temperature spike (113°) on 27th September and had had one final peak on 6th October (116°)

7.      Phantom 3 (November – unconfirmed by Google):

There was a major algorithm update on 19th November 2016. No one has exact clue about what it is. However, this update is related to Quality update in relation with the previous phantom update 2 of Google. Due to the lack of information (or confirmation) from Google, whatever has affected the search rankings is referred as phantom 3 update. The said update seemed to be connected with the appearance or removal of rich snippets in the SERPs.

8. New Roll out (November-December):

In order to filter out fake news sites, or rather, promote higher quality news sites; it seems that Google has worked on tweaking the top stories algorithm. This is around Google’s efforts to hide fake news including banning some Ad Sense publishers.

Booming SEO Trends In the year 2017

There has always been an inclination on the significance of UX and mobile-based search results by Google. The chief focus of is on advancements in machine learning and artificial intelligence (AI). Preferences of search engines have a huge impact on SEO and SEO trends.

Let’s walk through what all trends that have so far marked significance in the year 2017. Keeping an eye on these trends and staying in line with the algorithm updates will make you prepare to amend your on hand SEO strategy in the latter half of 2017.

  1. Powerful content is getting more attention

SEO content is any content created with the goal of attracting search engine traffic.
Wordstream

Content is still king in SEO and it will remain as is in the upcoming years. You should optimize your content rather than optimize for keywords. Searchers are fed up with surfing the messed up content again and again. You should use the words in your content that your users use so that your reader can very well get engaged with your content. Your content should not be too crisp or too comprehensive; however, it should be succinct. Currently, content marketing is overflowing with scattered content, crisp as well as comprehensive. In the year 2017, optimised and powerful content is getting more attention and ultimately more traffic.

Refresh your old content and make it more relevant for your target audience.

  1. Video and image content is ruling

Video-and-visual-content-in-seo

As compared to plain textual content, video and image content has an advantage of providing understandability in an easier manner. It isn’t very easy and straightforward for everyone to read technical content and grasp within seconds. However, if presented correctly, image content and video content can surely grab attention and it helps a user in getting the exact message. In the year 2016, websites that included videos had enjoyed nearly 88% more time by site visitors.

52% of marketers worldwide insist video content has best ROI.
Adobe research

Videos are flexible; it unquestionably adds value to your overall content. Even Google is going to give more importance to the content that will have images and/or videos. Stay updated and optimize your site in view of the search engine algorithm.

  1. Voice search is growing more and more

how-to-optimize-text-for-voice-search

Based on a research conducted by Google, 41% of adults and 55% of teenagers perform at least one voice search per day.

In the last year 2016, voice search was one of the most prominent trends. Industry experts have agreed that voice search is even growing more and more this year, 2017. Customers are also preferring to speak in front of their mobile device rather than typing out. Popular platforms like Google Now, Siri, and Cortana are extensively used for voice searches.

Voice searches are widely used to call someone, ask for directions, and read out texts to help with homework.

Uses of Voice call - SEO Trends in 2017

Consider your website to optimize for voice search. For 2017 and ahead of, websites which most narrowly match the user’s query would be able to defeat their competitors by being the foremost source.

  1. Mobile friendly websites is ranking higher

Mobile searches have already surpassed desktop searches. Top of it, Google has also officially declared that non-mobile friendly sites will get penalized. In fact, many Google actions have symbolized that mobile should be marked as the default user experience. Google favours the websites which have switched over to AMPs. More and more brands are expected to take benefit of this option in 2017.

Apart from these top four trends, do not miss out to follow the most recent SEO trends of 2017. You can also checkout a detailed blog on: https://www.qltech.com.au/blog/. Buckle your seats for the ongoing trends and get a boost in rankings of your website as well as web traffic.

Best SEO Agency in australia

Long Time Result Driven SEO Services by Qltech Perth

Qltech is a Top awarded SEO agency and we specialize in helping companies grow significantly using digital marketing to generate more leads and convert more opportunities.

top-seo-agency-qltech

Long Time result oriented it implies that an outcome which remains at a level for a long time and constantly growing up and up. Consequently, we trust that our SEO Services meet the criteria as by Google and other Search engines. Our digital marketing strategies are intended to accomplish quantifiable outcomes

We offer the most result driven SEO and these are some underneath reasons we trust you will be glad working with us.

1.     Continue Growing up results:

We stand at a level in the SEO services that we can guarantee the results. If we don’t improve your rankings and traffic as we stated, we’ll refund you your amount

We are the only SEO Company in Perth to back our service with this guarantee. We are certain of what we can achieve for your rankings and our ability to optimize your website to appear on page one of the search engines with improved traffic and rankings. Should your site not achieve this for any reason then we will continue to work on the SEO until it does.

2.     Legal SEO

google-white-hat-seo-techniques-by-qltech

We just take part in Ethical Business practices and this applies particularly to SEO. There are numerous amateurish practices that have been utilized as a part of SEO yet just prompt to your site being dropped from web crawlers comes about. We ensure just top quality “White Hat” systems that will enhance you’re positioning in the long haul and keep it there.

3.     Conversion Recommendation

We never stop by doing only SEO but a time of time, we give the recommendation report by which you can convert your leads into clients.

4.     Performance Based SEO

Our services are Performance Based with no lock in contracts. Converse with us about your SEO necessities and we will be satisfied to give a complimentary survey of your site and a commitment-free quote.

5.     Monthly Work and Progress Reports

It is not simply enough to just do the work, our policy is to also keep the client informed along the way so that you can a) see what we’ve been doing 2) track the progress of the keywords we are targeting. Each and every month we will send you full work reports explaining in detail what links we have built and where you could see them. You will also see what on page work we have done, whether it’s posting on your blog, or properly configuring yours on page SEO.

6.     No Hidden Costs

no-hidden-cost-by-qltech-servicesOur pricing is straight forward with no hidden costs. All work required to give you top rankings is included in our packages.  We never ask for extra money which we can give you in written.

 

7.     Affordable Plans

Our SEO Services plans are affordable and manage in a way that everyone can get through this.

pricing-of-the-seo-services-by-qltech

We offer various amount submissions types in a different manner like as, full payment, Monthly plan, yearly plan, Hourly plan etc.

8.     With SEO Services

In our Services not only on page, off page included but we also offer in it as Competitor Analysis, Content marketing, Organic research etc.

About Author: This article is written by Raj. He is CEO& Founder of QL Tech, Located in Perth, Australia, QL Tech is one of the best companies that offer unique Web Development & Digital Marketing Services by the virtue of its dedicated professionals. Our professionals are extremely proficient in offering Digital Marketing Services. Find Raj on: Facebook | LinkedinTwitter

 

How to decide on Efficient and Affordable SEO services

Everybody many people today are seeking affordable seo services. From small business to global corporations, those companies need SEO so as to grow and connect with customers on the web. It really is factual that large companies are more likely to invest a bundle with their SEO strategies- in spite of everything, they are what drive traffic therefore to their site as well as their positive online reputation.
affordable-seo-services

Many larger corporations individual custom SEO team solely focused on website promotion services and developing website seo techniques. Unfortunately, small enterprises simply not have the funds to get the highest quality in-house Search engine optimization. But that does not imply they can’t purchase a professional and affordable seo package with regards to company.

Affordable Versus Cheap

About the most important things to recollect about affordable seo services would be that ‘affordable’ shouldn’t mean ‘cheap.’ There is no answer why you wonrrrt have competent and professional Internet marketing services at budget prices. The secret to success is to look in the evening the top of what many SEO companies say they can offer. Including, several SEO specialists may state they can offer dirt-cheap pricing for something they broadly refer to as ‘seo services.’

But what does ‘SEO services’ mean?

Website seo techniques and services are changing regularly. Should you the, quit be offering you strategies to maintain the latest developments? Or would they be offering you weak, do-it-yourself techniques that will not be very helpful? You need to be clear about exactly what type of service they have and exactly how it can benefit your business.

This raises another significant benefit of part of SEO. Lots of people despair of ever finding affordable seo services and select to simply achieve it themselves. It’s true that it’s easy to read about basic SEO techniques. But the strategies aren’t intending to drastically enhance your search engine results positioning or attract targeted visitors coming to your website. SEO is definitely an complicated field, with brand-new developments happening every day. Eating possible to learn SEO yourself, it takes time and effort which could be utilized other areas of your small business development. Hiring an SEO expert team is actually a simpler solution over time.

Things to consider

Require affordable seo services, go with companies with many experience of search engine marketing and on the internet reputation management. An experienced company can provide solutions within the areas of web 2 optimization and marketing, website development and maintenance, as well as content development. Additionally it is better to look for certified companies that generally offer case studies of their past projects.

Affordable SEO services ordinarily are not a hopeless dream- they are a that are able to provide impelling and professional solutions for your own website needs. The proper of Search engine optimization company delivers optimum SEO strategies which might be well-suited as to the your internet business is required to generate a mark over the internet.

You could find affordable seo services, as long as you know what ? to think about. A quality Search engine optimization firm should provide different SEO techniques, including website promotion services.

Web Design Easy methods – 7 Suggestions for Successful Web Design and Promotion

Contemplating about aquiring a website built, it can be crucial that you have a very good clear idea of the actual procedure prior to deciding to begin. Your site could be a profitable business venture for you personally, but provided you’ve really done your research before hand. Many people begin using their new websites before they’ve really considered each step and wind up wasting money on sites that never see fruition. However, by incorporating simple planning and research, it is easy to set yourself on courseon target toward developing an effective website. The following are seven approaches for web design and promotion to acquire started.
7-suggestions-for-successful-web-design-and-promotion1. Survey the market industry and Research Your rivals

Just before getting earlier than yourself and begin finding a web designer, devote some time to survey the current market and research the competition. Consider any alternative forms of websites are these days and discover if anyone has been performing something like your plan. Consider the number of persons are running similar websites, and in addition how professional their websites look. This helps yourself to see whether you aren’t it’s worth configuring your site, before you’ve invested a lot of in buying it.

For helping ensure the success on your website, you might want to begin choosing a niche market that one can target. You may be lured to attract any and all customers that you might but you’ll actually have greater success targeting a really specific demographic. Think extensively about who your potential audience members are and what we may be most considering. Then, you probably should start in order to develop your websites around these ideas.

2. Brainstorm Design Ideas and Establish Whatever you Like

Once you’ve thought additional about your site’s purpose, you must now contemplate your ideas for the design. You ought to find the ultimate way to show your message or or feature your merchandise to audience members. Understand that people usually skim websites attempting to find something interesting or eye-catching, so be certain that a very important parts of your websites are featured prominently.

One way to determine the things you like can be investigating other websites. You can create a number of issues do and like, to be able to show your web designer. Look into the designs and colours of other websites, along with their having access to text or images. Look into the pages functionality, additionally. The sort of list will help uou to gain clear on the amount you are thinking about inside of your website and definitely will also help your designer to implement your vision.

3. Determine Your financial budget

Establish whatever you can reasonably afford to pay within your website design and learn to locate designers as price range. Be certain to contact a small number of web design companies upfront, to obtain a sense of general pricing. If the designers you talk to are indicating that your choice of budget large low, you should have to increase extra money or lower the scale to your vision for your site.

Take into account that quality web design is not cheap. A lot of people don’t put enough money inside their web design budget plus their sites suffer because of it. If you need a website designed to look professional which will engage your visitors, it is vital that will put your financial allowance realistically.

4. Research Your Options and Pick out a Web Designer

Now you’re ready get started with seeking a web designer. Research your own choices and show on a web designer that’s got experience in building similar websites. Most web design companies keep a respectable portfolio where one can see forms of their past work and find out their design styles. You too can check out reviews of designers on look at websites like Which Web Design Company. Again, it can be crucial to don’t forget that quality web design requires an investment vehicle on your side. Web Design is an area in places you truly get the things you find the money for.

Before having a web designer, make certain you can communicate well with them. The designer are going to be an important part from your team whenever you work toward building your web site and beyond. Additionally, it is important that you whilst your web designer will be able to visit a similar vision so providing a detailed specification might be extremely helpful but we’ll cover that from a moment.

5. Use Your Web Designer that will put Clear Expectations

Once you’ve hired a web designer, you need to begin working together in order to develop a really specific idea of the website look like. Give the designer your directory of what you do and never like, on top of that any particular elements it’s necessary to your website to own. Though the designer will provide you with feedback about your design ideas and may offer great advice, it’s also vital for someone to directly communicate what you really are attracted to. Some designers may attempt to persuade you to do things their way but stand your ground.

You have to begin by giving the designer ideas with regard to the general look and feel you expect their site to acquire. Make notes about any specific colours or design elements you’d like, in addition to features it takes. Consider the quantity of pages you will want for that website, combined with any content you have already got or might want to develop. Hiring a clear lot of expectations could actually help the web designer to implement your vision quickly is without question budget.

6. Launch Your web blog and Begin Marketing Heavily

It’s really a great idea for getting your marketing strategy constantly in place before you’re ready to launch the site. When launch day arrives, you’re wanting to begin with a bang and begin receiving traffic instantly. You may have to write press releases to feature online or through local media. You could also utilize social websites to spread the phrase about your blog post naturally through Twitter and Facebook.

You can also would like to consider using Google AdWords and other pay per click advertising sites to build up site your websites. Decide to spend around £300-£500 30 days for those service to make sure you have a good influx of traffic that might be needed to getting those orders flowing. It can help people to receive traffic instantly, which commonly enable you to greatly once you work to spread the definition of and promote your internet-site. Whether or not the visitors you have to send for don’t buy anything they can well tell other people who will. If you’d like your blog to ensure success, it’s essential that you really receive countless visitors as possible. For everybody who is having trouble getting website visitors to your internet-site, it’s going to be difficult for one to make any sales.

7. Allow Time and Money for Search Engine Optimisation

Google AdWords is a superb solution to help you get rolling it really is also crucial that you use search engine optimisation, or SEO, to make organic visitors your internet site. While AdWords will automatically place you from the top of search engine results positioning with an advert you’ll have to continue doing that for ever. SEO will assist you to discover the very first page of rankings naturally consequently you might receive a bunch of traffic without charge. This is relevant to improving your traffic and building your site’s legitimacy and authority on your subject.

Do not forget to budget some time and money for SEO. It isn’t cheap and yes it normally requires 6-12 months to find your page in to the first page of rankings for a variety of keywords it also will generate a superb quantity of free traffic when purchasing a there. It may cost about £300-£600 a month but SEO is truly the easiest method to start developing consistent traffic. With time, your SEO efforts can assist you to generate a reliable subscriber base and elevate your sales. You’re website will now become a true competitor within your niche market and well on it’s solution to success.

QL Tech is leading Web Design, Development & Digital Agency. QL Tech Web Design also offers ecommerce web design, web development & Automation and search engine optimisation services for clients on the Australia.